Update to the "Other restricted businesses: Government documents and services" policy (September 2025)
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On October 22, 2025, the Google Ads "Other restricted businesses: Government documents and services" policy will be updated to clarify that Google will automatically generate a disclosure of "Not a government website" for your Search ads promoting categories of government documents and services enforced under the Government documents and services policy, unless you are certified as a government provider. Disclosures will be on all Search ad formats.
We will begin rolling out these ad disclosures on October 22, 2025 with full enforcement ramping up over approximately 4 weeks.
Learn more about the Other restricted businesses: Government documents and services policy.
(Posted on September 22, 2025)