Updated Cannabis-Related Content Policy (August 2025)

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Update (October 15, 2025): The pilot program eligibility has been expanded beyond the initial scope of federally licensed producers to now include authorized government operators. The change log has been updated to reflect this change.

Google Ads is launching a limited pilot program in Canada for specific, legally allowed cannabis-related product types or services.

This pilot will run on Search only, beginning August 25, 2025, for up to 20 weeks. Its purpose is to explore user interest and inform potential future policy updates.

During the pilot, cannabis product ads may be available on Search. If you see relevant ads but prefer not to, you'll have the option to opt out and manage your ad preferences through My Ad Center.

Participation in this pilot is restricted to federally licensed advertisers and/or authorized government operators in Canada.

(Posted on August 20, 2025)

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