Update to the Unfair advantage policy (April 2025)

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

On April 14, 2025, Google will update its Unfair advantage policy to clarify that our prohibition on showing more than one ad at a time for your business, app, or site applies only to a single ad location. Specifically, the Unfair advantage policy will be updated to read:

The following is not allowed:

Not supported Using the Google Network to gain an unfair traffic advantage over other participants in the auction

Examples (non-exhaustive): Affiliates that advertise on Google Ads against the applicable affiliate program rules; trying to show more than one ad for your business, app, or site in a single ad location

Violations of the policies below will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account. Learn more about suspended accounts.

(Posted on March 28, 2025)

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