Updates to Gambling and games policy (May 2023)

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

In May 2023, the Google Ads Gambling and games policy United States country-specifics will be updated. We will begin to accept and run ads for sports betting from preliminarily state-approved entities in Massachusetts.

Advertisers must apply for certification.

The Gambling and games policy page will be updated when the policy goes into effect on May 31, 2023.

(Posted May 2023)


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