Updates to Gambling and Games Policy (May 2023)

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On May 2nd, 2023, Google will update the India country specifics of its Gambling and Games policy to reflect recent changes in local law. As a result, we will be changing our policies to disallow the following gambling content targeting Tamil Nadu effective immediately:

Product Allowed? Details
Gambling-related content red x mark Not allowed Google doesn't allow the following gambling-related content:
  • Location-based or "brick-and-mortar" gambling.
Online non-casino games No issues detected and positive check mark icon Allowed

Google allows the promotion of Daily Fantasy Sports as long as the advertisement doesn’t promote any other form of online gambling. Daily Fantasy Sports ads may not target the following states:

  • Andhra Pradesh, Assam, Nagaland, Odisha, Sikkim, and Telangana.
Advertisers must also be certified with Google. See how to apply.
Online casino games No issues detected and positive check mark icon Allowed

Google doesn’t allow the promotion of any online casino games with the exception of Rummy.

Google Ads allows Rummy advertisements to target India as long as the advertisement doesn't promote any other form of online gambling. Rummy ads may not target the following states:

  • Andhra Pradesh, Assam, Nagaland, Odisha, Sikkim, Tamil Nadu and Telangana.

Advertisers must also be certified with Google. See how to apply.

(Posted May 2023)

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