Updates to Gambling and Games Policy (October 2021)
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On October 11, 2021, Google will update the India country specifics of its Gambling and Games policy to reflect recent changes in local law. As a result, we will be changing our policies to disallow the following gambling content targeting Karnataka effective October 11:
Product
Allowed?
Details
Gambling-related content
Not allowed
Google doesn't allow the following gambling-related content:
- Location-based or "brick-and-mortar" gambling.
Online non-casino games
Allowed
Google allows the promotion of Daily Fantasy Sports as long as the advertisement doesn’t promote any other form of online gambling. Daily Fantasy Sports ads may not target the following states:
- Andhra Pradesh, Assam, Karnataka, Nagaland, Odisha, Sikkim, and Telangana.
Advertisers must also be certified with Google. See how to apply.
Online casino games
Allowed
Google doesn’t allow the promotion of any online casino games with the exception of Rummy.
Google Ads allows Rummy advertisements to target India as long as the advertisement doesn't promote any other form of online gambling. Rummy ads may not target the following states:
- Andhra Pradesh, Assam, Karnataka, Nagaland, Odisha, Sikkim, and Telangana.
Advertisers must also be certified with Google. See how to apply.
(Posted October 2021)