Optimization: Explore opportunities and run experiments

The Optimization page is a one-stop shop for improving your AdSense account performance. It provides you with tailored recommendations that could improve performance and A/B experiments to help you make more informed decisions for your site.

On your Optimization page you'll find the following pages:

• Opportunities — explore customized recommendations that could boost your income. Learn more about opportunities.
• Experiments — create, run and analyze A/B experiments directly from your AdSense account. Learn more about experiments.
  • Auto optimize — let Google run optimization experiments for you. Learn more about Auto optimize.
• Labs — discover new features before they become widely available. Labs can be anything from brand new ad formats to experimental features. Your feedback is always appreciated. Learn more about AdSense Labs.