Account suspended for invalid traffic or policy reasons

Google treats policy violations and invalid traffic very seriously in order to protect the users, publishers, and advertisers who make up our advertising ecosystem. In addition to our site and page-level enforcement, there may be times when we need to suspend or disable accounts due to policy violations or invalid traffic. Note that account suspensions are unappealable.

An account suspension gives you time to make the relevant changes to your site. Suspensions can last for different lengths of time. The duration of your suspension will be specified in your email notification. If you've been suspended, you’ll still be able to sign in to your AdSense account. However, no ads will be shown for the duration of your suspension. Site reviews and account upgrades will be paused until the suspension is lifted. You’ll also see that a payment hold has been automatically added to your account.

If your account is suspended, you’ll receive an email stating whether this action was due to policy violations or invalid traffic. Please search your email for a message from AdSense and review the relevant section below:

• Account suspension for policy violation(s)
• Account suspension for invalid traffic
• Common reasons AdSense accounts are suspended for invalid traffic

Account suspension for policy violation(s)

Our Program policies are in place to help ensure a positive experience for everyone who makes up our advertising ecosystem. When we come across a violating site, we either a) send a warning message asking you to fix the site or b) disable ad serving to the site immediately if the violation is severe.

If our policies are repeatedly or egregiously violated then we may need to move beyond action at the individual site level and take action at the account-level. We may temporarily suspend your account to provide you with an opportunity to review all of your content, fix violations, and put safeguards in place to help ensure your policy compliance.

For tips on monitoring your sites for policy violations and clarification about our policies, we recommend reviewing the following resources:

• Content filtering
• Using site: search to find violations
• Top invalid traffic and policy violations that lead to account closure

We recommend using this time to re-review our policies, and resolve any issues your account may have. If you continue to violate our policies after the suspension period, your account will be disabled. If this occurs, we may withhold earnings associated with violations, up to your total earnings in the past 60 days, in order to refund impacted advertisers (where appropriate and possible).

Account suspension for invalid traffic

In addition to monitoring for policy violations, we analyze all clicks and impressions to determine whether they fit a pattern of use that might artificially drive up an advertiser's costs or a publisher's earnings. If we determine that your account has invalid traffic, then we may suspend or disable your account. If this occurs then we may withhold earnings associated with violations, up to your total earnings in the past 60 days, in order to refund impacted advertisers (where appropriate and possible).

Account suspension gives you time to investigate the sources of invalid traffic, identify and block suspicious traffic, and put measures in place to ensure clean traffic. We recommend learning how to segment your traffic to help you best understand, monitor, and evaluate the traffic to your site. This may also help you identify sources of invalid traffic. For more information visit our Ad Traffic Quality Resource Center.

Please note that if any additional issues are found in your AdSense account in the interim period of suspension, your account may be permanently disabled even before the suspension period ends. If invalid traffic persists and continues to provide low value traffic to our ads ecosystem after the suspension, we may take additional actions on your account. These could include limiting or disabling ad serving, re-suspending your account, or disabling your account to protect our advertisers and users.

To help you understand the possible reasons that publishers may have their accounts suspended for invalid traffic, we’ve outlined the most common reasons below. Note that this is not a complete list, but the top causes.

Common reasons AdSense accounts are suspended for invalid traffic