About Offerwall messages (Beta)

Offerwall messages allow your site visitors to choose alternative ways to support your site and gain access to your content, such as viewing a rewarded ad.

Offerwall messages can help you:

Boost your revenue from your most engaged users.
Efficiently monetize users who frequently visit your site, opening up additional revenue streams.

Example of an Offerwall giving the user the choice to watch an ad in exchange for access to site content, followed by example of a Rewarded ad shown after the user chose to watch from the Offerwall, followed by example of additional site content rewarded to the user for choosing to watch an ad

Success story

Want to learn more about growing revenue with Offerwall on AdSense? Green Card News drove a 74% revenue uplift with Offerwall while maintaining user experience.

Green Card News case study

Download the Green Card News case study.

Quick start

Get started by creating an Offerwall message.

Create an Offerwall message

How Offerwall messages work

Preview and configure Offerwall messages in the Privacy & messaging message builder.

Diagram of the configurable components that make up an Offerwall, described in text on this page

Offerwall: The main screen of your Offerwall message. Displays an overview of the user choices you select in the message builder and instructs site visitors to make a selection to continue accessing your site's content.
Logo (recommended): Your site's logo. To include a logo here, add a logo to your site.
Body text: Customizable copy for your message.
User choices: The list of user choices you have selected for your Offerwall. User choices allow site visitors to choose how they access your site content.

When site visitors click a user choice on your Offerwall, they will be shown a screen where they can take action to complete the user choice (for example, by viewing a rewarded ad). The available user choice screens shown in the message builder preview depend on which user choices you've selected. You can also configure an editable confirmation message displayed to site visitors who select and complete one of the user choices.

How you can manage your Offerwall

Placement

You can control exactly where, when, and how your Offerwall message is shown to visitors on your site. Use URL inclusions and exclusions to target and customize your Offerwall messages so that they only appear on specific pages of your site.

Metering

You can determine how often to show your site visitors the Offerwall by setting a metering threshold. Site visitors at or above the updated threshold will begin seeing the Offerwall.

Any pages excluded from the Offerwall will not count toward a visitor’s page views in the Offerwall. Page views where the user has already gained access through a user choice will also not count towards the threshold. Each visitor's threshold count resets 30 days after their first page view.

If a user has recently seen a full-page takeover ad, Offerwall will not display for that page view. For example, If the threshold is set to 2, the Offerwall will be shown to a site visitor after they have viewed two non-excluded pages on your site.

Dismiss (close) option

You can give site visitors the option to dismiss your Offerwall for one or more page views. For example, if you set the dismiss number to "2", your site visitors will be able to dismiss the Offerwall message twice before the message becomes blocking. Set your dismiss number to the max (100) if you want to effectively make every Offerwall message dismissible.

Note: Offerwall messages in AdSense don't support Accelerated Mobile Pages (AMP).

User choices for your Offerwall messages

Learn more about each of the types of user choices and how to set them up.

"Rewarded ad" is currently the only user choice option available for AdSense Offerwalls. New user choices will be added to this section as they become available.

Rewarded ad

Offer site visitors the chance to watch a short ad and earn access to your content. This choice is turned on by default.
Get started with the Rewarded ad user choice

Frequently asked questions (FAQ)

Which languages are supported?

You can create messages in a variety of languages. The language your message is displayed in is determined at serving based on the language setting on the user’s device. As a publisher, you are responsible for the wording displayed to users on your sites. Only create user messages in languages you can ensure are correct.

List of supported languages:

Arabic
Bangla
Bulgarian
Chinese (Simplified)
Chinese (Traditional)
Croatian
Czech
Danish
Dutch
English (UK)
English (US)
Estonian
Filipino
Finnish
French
German
Greek
Hebrew
Hindi
Hungarian
Icelandic
Indonesian
Italian
Japanese
Korean
Latvian
Lithuanian
Marathi
Norwegian
Persian
Polish
Portuguese (Brazil)
Portuguese (Portugal)
Romanian
Russian
Sinhala
Slovak
Slovenian
Spanish
Spanish (Latin America)
Swedish
Tamil
Telugu
Thai
Turkish
Ukrainian
Urdu
Vietnamese

How do I test my Offerwall?

Test an Offerwall message by appending the testing parameters to a site tagged to display messages using the AdSense code. To test your message:

Publish an Offerwall message to a page on your site. You can use inclusions and exclusions to limit the published Offerwall to a specific URL for testing.
Navigate to the site page.
In your browser’s address bar, append the ?fc=alwaysshow&fctype=monetization query parameter to the page URL.

Example
An example URL with the query parameter appended:
http://www.example.com/sports.html?fc=alwaysshow&fctype=monetization
The Offerwall message currently published on your site will be displayed.

When testing your messages, keep the following in mind:

The purpose of the query parameters is to preview the "look and feel" of the Offerwall message as displayed on the selected site page. After previewing the message, you may decide to go back and make changes to the colors, fonts, or language of the message.
To display the message for testing, the message needs to be published to your site and the AdSense code needs to be located on the page.
We suggest testing the message in a browser that clears cookies, such as Chrome in incognito mode.

Learn more about testing and debugging user messages on your site at Google Developers (English).

Your Offerwall may still be blocked if an ad blocker is in use. Learn more about troubleshooting blocked user messages.

How do I check the performance of an Offerwall?

To check the performance of Offerwall messages, review the information available in the metrics card at the top of the Offerwall "Messages" page.

In addition to the metrics card, this information is also available in a .CSV file that contains additional metrics and dimensions. To download the .CSV file, click Download reports in the metrics card, enter the dates you want to review, then click Download.

How do I tag my site with the AdSense code to display user messages?

The AdSense code is required for your site to display user messages, including Offerwall messages. Ensure you place the AdSense code on your site to display messages to users.

Is Offerwall monetization supported on unconsented traffic?

Yes, Offerwall monetization is now supported on unconsented traffic. Google Ad Manager has expanded Offerwall support, now enabling publishers to monetize traffic where user consent has not been obtained. For a user who has not consented, the Rewarded ad choice will serve limited (EEA traffic) or non-personalized ads (US states opted-out traffic). Other available choices, custom choice and Supertab, will also be available on unconsented traffic and provide a new avenue beyond serving limited or non-personalized ads (NPA).

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