Why app publishers use Google AdMob

AdMob is a free way for app developers to earn money by showing ads in their apps. AdMob offers customization and control over the look and feel of ads, as well as targeting options to show relevant ads to users.

With AdMob, app developers get access to a variety of ad formats and types. AdMob also provides reporting and dashboards to help app developers understand their ad performance and identify areas for growth. Learn more about how AdMob works.

Benefits of Google AdMob

Customization and control

• Change the look and feel of your ads to fit your app and specify where you want ads to appear
• Show ads that are relevant to your users with extensive targeting options
• Choose from a variety of ad formats and types with options to block certain categories of ads or even specific advertisers

Easily accessible support

• Customized help and performance suggestions
• Tips and best practices to help you grow your business
• Help center and online learning tools to learn how to set up and run your account successfully

Access to Google ads

• AdMob gives you instant and automatic access to a many sources of advertiser demand
• More advertisers means competition for your ad requests, more relevant ads, and ads for all your app content

Performance tools

• With personalized reports and dashboards, you can easily understand your ad performance and identify opportunities for growth.

Additional features

• Show ads that are specially designed for video, games, and apps
• Seamless integration with Google Analytics for Firebase