Manage ads

Ad review center overview

The Ad review center gives you more transparency and control over the ads that appear on your site. It supports ads of all targeting types (contextual, personalized, and placement). You can review individual ads after they're shown and choose whether you want to continue showing them on your pages.

The Ad review center is available for you to review and approve or block creatives served on your inventory, and to provide feedback to Google regarding the monetization of your apps. You may also review and store creatives as required by applicable laws and regulations. All other uses are prohibited, including but not limited to using creatives from the Ad review center to train machine learning models.

On this page

To get started, check our guide to review ads using the Ad review center.

Note: Blocking ads in the Ad review center blocks them for your network. To block ads on a site-by-site basis, you can follow the instructions to block ads by advertiser URL.

Open the Ad review center

  1. Sign in to your AdMob account at https://admob.google.com.
  2. Click Blocking controls in the sidebar.
  3. Click Go to Ad review center.

    If this is your first time using the Ad review center, you may need to click Enable.

Ad blocking should be used sparingly. Allowing all ads creates the most competitive atmosphere in the ad auction, with the largest number of ads possible competing for an impression.

Find your way around

The "Ad review center" as it appears in AdMob, explained in text on this page

1. Filters Allow you to narrow your search by status: Unreviewed, Allowed, or Blocked.
2. Filter or search Allows you to search for specific ads by text or use additional filters to find ads.
3. Search by image Allows you to find and block an ad from its image. Upload a single PNG file under 3MB. Learn more about image search.
4. Select all Allows you to Make bulk changes like "Block", "Block and report", or "Mark as reviewed" to all ads on the current page.
5. Sort by Allows you to choose how ads are sorted.
6. Ad viewing area Allows you to review pages of ads at a time. You can then use the controls at the bottom to choose how many ads you want per page, and to move between pages.
7. View ad details Click an ad to view ad details such as images/format creatives, metadata, metrics, related ads, and more. Learn more about reviewing ads in the detail view.
8. Block an ad Allows you to quickly block an ad.
9. More actions Additional actions such as blocking and reporting an ad or finding similar ads.

Frequently asked questions

Why do blocked ads still appear in the Ad review center?

When you block an ad by advertiser URL or by ad category, you may still find that ad awaiting review in the Ad review center. This is because in the Ad review center we show all ads that have received at least a small number of impressions in the last 30 days.

As such, an ad blocked by URL or category isn't immediately removed from the Ad review center as it still has old impressions from the last 30 days. Instead, the ad moves down the list of ads for review (which are ranked by the number of impressions they've received) until it no longer receives enough impressions to meet the minimum threshold and drops off the list.

Why are blocked ads still showing up on my pages?

There may be a delay of up to 24 hours between the time you block any ad and the time that ad is no longer eligible to run on your site. This is true whether the ad has been previously approved or only implicitly allowed.

Note: When you block an ad by advertiser URL or by ad category, you may still find that ad awaiting review in theAd review center.

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