Verify your identity

This article describes the identity and address verification process required by Google Ad Manager for publishers to continue showing ads and receiving payments.

You're required to verify your personal information (identity and address) for your account. Identity verification is typically required once your earnings reach the verification threshold.

Address verification (PIN) usually follows successful identity verification. Completing both verifications is necessary to continue to show ads and receive payments from Google Ad Manager. This is to confirm the accuracy of your account information and protect you from fraud.

Depending on your location, you may be able to use online verification to verify your identity. If you don't have this option in your Ad Manager account, follow these steps to verify your identity.
New identity verification process

Depending on your location, you may be asked to submit your government-issued photo ID and take a video selfie. Ad Manager is trialing this new process to improve user experience and strengthen its defenses against fraud. Any data collected as part of the new process will be used solely for verification purposes.

Learn more about verifying your identity using online verification.

Note for MCM Manage Inventory child publishers:
  • The verification threshold isn't used. Rather, address verification begins after ID verification is complete.
  • If you're in a supported location, you can use a faster online verification process with our partner, Persona. Learn more about Persona.
  • Ads sold through traditional transactions will continue to serve throughout the verification process. Programmatic transactions will not serve ads until the verification process is complete.
All MCM Manage Inventory and Manage Account children onboarded after April 3, 2024 are subject to these verifications.

On this page:

When you're required to verify your identity, we place a temporary payments hold on your account. Note that you won't be asked to verify your address via PIN until after you've successfully verified your identity.

For some accounts, particularly MCM child publisher accounts, address verification may begin immediately after ID verification is complete, irrespective of the earnings threshold.

Note: You have 45 days from the date we first ask you to verify your identity to submit the required documents in your account. After 45 days, if you haven't provided the documents or we're still unable to verify your identity from the documents you have provided, we'll stop showing ads on your inventory.

How to verify your identity and address

  1. Sign in to Google Ad Manager.
  2. Click Payments, and then Verification check.
  3. Under "Identity verification," if prompted, complete the steps to verify your identity by submitting the required documents.

    The "Verification check" section of the Google Ad Manager interface.

  4. After successful identity verification, or once your earnings reach the verification threshold, you will be prompted for address verification.
Note: Identity verification can take up to 2 days to process. Once approved, your verification status in Ad Manager shows "Completed." Address verification will then proceed.

Submit your documents

Here are some tips to successfully submit your documents:

  • Use the same full name in all documents.
  • Submit documents that are current and not expired.
  • Capture the entire document. The photo should be readable and in focus.
  • Keep your image free of reflections and glare.
  • Incomplete or obstructed documents or dark or blurry photos won't be accepted.
  • Uploading documents or photos other than your ID may result in account suspension.

Document requirements for individual accounts

Your ID document must be a government-issued photo ID. Acceptable documents typically include a passport, driver's license, national ID card, or residence permit (not an exhaustive list). The name and issuing country on the ID must match the information in your payments profile. Ensure the documents are valid and not expired.

Document requirements for business accounts

For organizations, you'll generally need to provide:

  • Organizational registration documents: Examples include IRS documents, certificates of business incorporation, SEC filings, or business credit reports. These documents must allow Google to confirm the current existence of the organization and be issued by an official authority (for example, government agency, chamber of commerce). Expired documents or those suggesting the organization no longer exists are not acceptable. Utility bills, bank statements, insurance statements, or rental agreements are generally not accepted as primary proof of organization.
  • Government-issued photo ID of an authorized representative: This is typically required for an admin of the Google Ads account or payments profile. The name and issuing country on the ID should align with the information provided. Ensure the ID is valid and not expired.
Note: If you are using a foreign passport for the authorized representative, ensure that the business or organization is registered in that country.

If we can't verify your identity

Sometimes we're unable to verify your identity from the documents you provide, for example, if they're blurry, unreadable, or don't meet the requirements. We'll let you know if this happens and invite you to resubmit. Carefully review the reason for rejection provided in the notification and resubmit the documents accordingly.

To prevent abuse, we allow a limited number of verification attempts. If you've reached your limit of attempts, please contact us.

Note: We can't remove the payment hold on your account (for publishers) or resume ad serving (for advertisers) until we've successfully verified your identity.

Why your ID wasn't accepted and how to fix the issue

Expand all Collapse all
The name on the document doesn't match the name on your profile
Check that the name in your account is written correctly. If there's a mistake, make sure you change the name in your account before you resubmit your ID.
The document shows that you are under 18
You must be at least 18 years of age to use Google Ad Manager.
The country of the document doesn’t match the country on your profile
We can only verify IDs that match the country in your payments profile. If you have a valid ID that matches your account name, but was issued in a different country to the country in your payments profile, please contact us.
The document submitted was invalid
Submit a valid document issued by a government institution. We accept passports, drivers' licenses, or national identity cards.
The type of document submitted is not supported
Submit one of the following documents that our system will accept: passport, driver’s license or national identity card.
Your business information couldn't be verified
Check that the business name in your account matches the name in your official registration documents. If there's a mistake, make sure you change the business name in your account before you resubmit your ID.
Your business address couldn't be verified
Check that the business address in your account matches the address in your official registration documents. If there's a mistake, make sure you change the address in your account before you resubmit your ID.
There were visibility issues with your documents

Your image should be readable, in focus, and free from reflections and glare. Please correct the following issues:

  • Part of the document was not visible: Make sure you capture the entire document.
  • The document was poorly lit and not readable: Take a new photo of your document.
  • There was reflection or glare on the document: Take a new photo of your document.
  • The photo of the document was blurry: Take a new photo of your document. Make sure you capture the entire document.
  • The photo of the document was too small: Take a new photo of your document. Your image must be large enough for us to clearly read your name and address.
The document was expired or not current
Submit a different government-issued document with a valid expiry date. We accept passports, drivers' licenses, or national identity cards.
The document couldn't be verified
Submit a valid government-issued document. Note that uploading documents or photos other than your ID may result in account suspension.

Changing your payments profile name after you complete identity verification

After you've successfully verified your identity, you may not be able to change your name in your payments profile. If you have a valid reason to change your name, contact us.

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