Stop Inventing Product Problems; Start Solving Customer Problems 6 minutes read.
"The prioritization process turns into haggling: we will solve this many product problems to this many design problems to this many developer problems. While everyone is haggling for themselves, there is no time left to exercise all that empathy for the customer.[...] In reality, no products are desirable to customers. Customers have desirable outcomes, which products can help them reach." -- It’s extremely hard to become world-class at building products with empathy for our customers. It doesn’t mean that engineers are becoming Product Managers but rather applying curiosity to go deeper into the pains and problems our customers have and see if we can help formalize (more) options to deliver relief or, even better - a great experience (often surprising) to resolve that customer need. Our secret weapon as engineers - we know how much things take, we know what is the hardest or riskiest part (thus the constraint we should question), and we’re creative to come up with more options to consider. The PMs will have partners (vs. numb builders) with a voice, clearer understanding, and ownership mindset.
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