Link building plays an important role in driving organic traffic from search engines, especially in competitive industries. This guide covers the essentials: link types, outreach strategies, and how to identify new opportunities for your site.
Don’t have time to read the whole Beginner’s Guide to Link Building? We’ve got you covered. Here are two additional resources that are a bit shorter to start.
There are some key terms and concepts that you should know when you’re working on link research and building internal and external links. These guides cover them in depth.
Learn what backlinks are and why they are important to your SEO strategy.
Learn about external links, how they are formatted, and how they can impact your site.
Understand more about internal links, why they are important, and how they differ from external links.
Learn more about the optimal format for anchor text and SEO best practices you can implement.
If you need help with tools like Link Explorer, be sure to check out our Help Hub!
When using Moz tools, you’ll often see some Moz proprietary metrics that help you understand the ranking strength of sites across the web. Learn more about them with these comprehensive guides.
Domain Authority, or DA, is a Moz score that predicts how likely a website is to rank on search engine results pages (SERPs) compared to competitors.
Page Authority, or PA, is a Moz score that predicts how likely a page is to rank on search engine results pages (SERPs) compared to competitors.
Research links while you browse with MozBar. With our free browser extension, you can view DA, PA, and link metrics of sites as you browse the web, without needing to open a new tab.
Your step-by-step guide for using vector embeddings to identify internal linking opportunities at scale so you can confidently apply these techniques to your SEO strategy.
It’s the dawn of a new era in the marketing industry. With LLMs becoming savvier and faster, more marketing teams are looking for ways to implement AI solutions to unlock creativity and untapped potential. Here are five AI-powered workflows that combine the Moz API and Relevance AI to take your marketing efforts to new heights.
In this episode, Joy talks about the world of local link building, specifically touching on how links impact local pack rankings.
See your backlinks with Link Explorer