Keyword research is a building block of SEO. Discover how to identify what your audience is searching for and effectively target those keywords. By conducting effective keyword research, you can create content that drives more traffic, boosts your search rankings, and aligns with your business goals.
Looking to learn more about keyword research, fast? Here are some guides to help you learn the basics so you can hit the ground running.
Discover what keywords are and how they impact your overall SEO strategy. Learn how to find the right search terms for your business, drive targeted traffic, and connect with your customers.
Learning how to do keyword research is a fundamental SEO task. This guide walks you through the basic steps to start your research and the next steps to continue your learning journey.
Search intent, the sales funnel, and keyword research go hand in hand. These guides will help you understand the importance of understanding a searcher’s goal and how that may impact your keyword research and content strategies.
Learn what SERP features are, how they impact search results, and how they may change your keyword research strategy.
Struggling to organize your content for better SEO performance? Learn how topic clusters boost rankings, authority, and conversions—plus grab free templates to start now.
Discover how to find your competitor’s top-ranking keywords using Moz Pro and boost your SEO strategy with a strategic analysis of the search landscape.
Struggling with SEO that doesn’t drive revenue? Learn how to identify profitable keywords with high intent to boost your traffic and grow your bottom line.
If you need help learning how to use the keyword research tools in Moz Pro, be sure to check out our Help Hub!
Striking distance keywords can highlight where sites may be able to make a big impact on their rankings and traffic with less effort. In this episode of Whiteboard Friday, Jo talks about how to locate, track, and label these keyword opportunities in Moz Pro.
In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain.
In this week’s episode of Whiteboard Friday, Chima walks through what you can do before, during, and after your research process to ensure you’re creating elevated and relevant content within your topic clusters.
15% of searches in Google every day are new, how can you get ahead of the curve? In this episode, Sofia takes you through six underrated methods to enrich your keyword lists.
It’s the dawn of a new era in the marketing industry. With LLMs becoming savvier and faster, more marketing teams are looking for ways to implement AI solutions to unlock creativity and untapped potential. Here are five AI-powered workflows that combine the Moz API and Relevance AI to take your marketing efforts to new heights.
Struggling with SEO that doesn’t drive revenue? Learn how to identify profitable keywords with high intent to boost your traffic and grow your bottom line.
What does it take to create helpful content post HCU? In this detailed guide, Maryann shares a blueprint to guide your content creation efforts
Keyword Explorer can help identify traffic-driving keywords