New Readers/Discovery
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Outcome #1: Access
Outcome #2: Awareness
Outcome #3: Discovery
Outcome #4: Retention
Outcome #5: Syndication
The majority of Wikipedia traffic comes from search, and we know that readers around the world discover and use Wikipedia content that they find through search. This outcome is focused on increasing the discoverability of Wikipedia content by increasing its prominence in search results.
What we're doing
[edit ]The Audiences department is taking on this work outside of direct management by the New Readers program team. You can see their thinking and follow along in the department's annual plan.