How Madden Media Helped a Destination Drive Traveler Engagement
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Segmentation
Divvy up your audience and send more relevant information—get tips and best practices here.
Latest items
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5 Steps to a Targeted Micro Segmentation Email Campaign
Learn how to use micro segmentation marketing to create email campaigns that drive clicks and conversions.
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What Is Needs-Based Segmentation in Marketing?
Learn what needs-based segmentation is and how you can use it to create effective customer segments and improve your targeting strategy.
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Retail Customer Segmentation Tips That Drive Sales
Learn how to use retail customer segmentation and ways to segment your audience to boost sales, improve engagement, and drive loyalty.
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How to Use Value-Based Segmentation to Drive Growth
Learn about value-based segmentation, including what it is and how to use it to your advantage. Get tips to create your segmentation strategy.