How Madden Media Helped a Destination Drive Traveler Engagement
Madden Media helped Destination Door County boost email open rates by 20% with seasonal outreach
Segmentation
Divvy up your audience and send more relevant information—get tips and best practices here.
Latest items
-
5 Steps to a Targeted Micro Segmentation Email Campaign
Learn how to use micro segmentation marketing to create email campaigns that drive clicks and conversions.
-
Retail Customer Segmentation Tips That Drive Sales
Learn how to use retail customer segmentation and ways to segment your audience to boost sales, improve engagement, and drive loyalty.
-
How to Use Value-Based Segmentation to Drive Growth
Learn about value-based segmentation, including what it is and how to use it to your advantage. Get tips to create your segmentation strategy.
-
What Is Needs-Based Segmentation in Marketing?
Learn what needs-based segmentation is and how you can use it to create effective customer segments and improve your targeting strategy.