QR Code Generator

QR code tracking – measure your advertising success

QR-Server offers easily usable statistics, helping you to have an eye on the hits coming from scans of dynamic QR codes in real time:

Number of scans: The commonly most important measure is the number of QR code scans (=how many times a QR code has been scanned). QR-Server captures the requests reliably and in real time.
Hint: It is a simple but effective method to use separate dynamic QR codes for different forms of advertising (e.g. one dynamic QR code for the leaflets and another one for poster advertising), even if both provide the same content and refer to the same destination address. So you can see, even without in-depth analysis, by the number of scans if your customers e.g. have responded to your offers mainly because of e.g. your leaflet and which form of paper advertisement was more suitable for mobile access.

Geolocation: QR code marketing aims for users of mobile devices, naturally used on the go. Therefore, it is really important to know at which locations your customers have noticed the QR code advertising and which advertising locations you better waive in the future.
Hint: The contents advertised by a QR Code will be mainly accessed on a smartphone. So be prepared for that and offer websites which also provide a great user experience on small screens.

Access date and time: Analyze on which date and time you reached your users by QR code. QR-Server offers to view at large time periods and to view at single days, hourly access data and so on.

Operating system: QR-Server tracks the user's operating system (OS) as well as the used version (e.g. Apple iOS, version 7.0.4 or Google Android, version 4.3). So you know on which target audience and devices to focus on when optimizing your mobile landing pages and apps and which are the currently insignificant operating systems.

Edit / change QR codes

One of the most popular QR-Server feature is the dynamic QR code. Beside already mentioned tracking mechanisms, they enable you to change the target address (website URL) anytime and as often as you want (for the technically interested ones: information about the functionality). This offers some really interesting possibilities, e.g.:

• Dynamic QR codes prevent costly mistakes: Correct typos in a website address (URL), even after printing.
• Print your paper advertisement before the website address is known (e.g. if your client is still unsure where a mobile should land). Just create a dynamic QR code and use a placeholder URL like "http://example.com/". Start to design your ads including the QR code and commission the print without the need to wait for the final URL. Just change the "http://example.com/" when the real target is certain.
• Disable a QR code by modifying the destination address to an appropriate error message (this can be useful for time-limited promotions or competitions). Alternatively, QR-Server enables you to simply disable and archive any dynamic QR code if there is no special message to show.

App Store QR codes

There are numerous mobile operating systems out there an the situation is likely to get even more complex in the future. You already have to link multiple app stores (e.g. iTunes and Google Play) to reach the relevant markets with your paper advertising and there will be further important ones in the future (e.g. Blackberry App World, custom Android App Stores like the Amazon, ...)

QR-Server offers a useful function to solve this problem. Use a single QR code for all App Stores your App is available on. Just store the App Store addresses for the different mobile OS in QR-Server (iOS, Android, Windows Phone, Blackberry, etc.). QR-Server identifies the user's operating system after the QR code was scanned, he then gets redirected to the fitting App Store automatically. So you don't need additional links or QR codes to provide an easy access to your app for all operating systems.