The dreams of each and every one of us working together have always been the driving force of Honda."The Power of Dreams. How we move you" We deliver this global brand slogan to the world.
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Global brand slogan

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#ThePowerOfDreams#HowWeMoveYou

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DREAMS

Honda’s partners chase their dreams.

Aiming to bring you the Honda 0 Series, created from our dreams

Honda 0 Series EngineerKoji Nakano

BEV Development Center
Chief Engineer
Honda Motor Company

Honda 0 series

Honda 0 series

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Deliver surprise and excitement through car design

Honda 0 Series DesignerYosuke Shimizu

Product Design studio
e-Mobility Design Division Designer
Honda R&D

Honda 0 series

Honda 0 series

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I want to play a strong game and make an impact globally.

Honda Golf PlayerAkie Iwai

Honda Golf Player

I want to be a world-famous player.

Honda Golf PlayerChisato Iwai

Honda Golf Player

Creating Global Opportunities for Our Associates

Expat. in Global Talent ManagementFrederico Lima

Human Resources Division

Endless curiosity is my driving force.

Large Project Leader for Honda AmazeChaiwat Norakankorn

Honda R&D Asia Pacific Co., Ltd.

I'll keep playing as long as I'm with my team

MIE Honda HEATLemeki Lomano Lava

Utility Backs

I hope to join the Japan team and inspire others.

MIE Honda HEATTakuro Hojo

Scrum Half

Carbon neutral fuels for an energy constraint free society

Advanced Energy Research EngineerHideaki Sumi

Research Department
Honda R&D

Discover new excitement with hydrogen fuel cell technology.

CR-V e:FCEV Large Project Leader for Power Units ((注記)at that time)Asao Uenodai

Innovative Research Excellence, Power Unit & Energy
Hydrogen Power Unit Division
Honda R&D

CR-V e:FCEV

CR-V e:FCEV

See here for more details.

I want everyone to know how great Honda cars are.

Honda Cars Sales StaffTatsuhiko Ishiguro

Honda Cars Gunma Chuo

We strive to improve our technology for safer driving.

Honda Cars Service StaffYohei Maeda

Honda Cars Tokyo Chuo

With my own hands, I want to make a stronger Honda.

HRC Motorcycle Racing Div. EngineerRyo Nakayama

Honda Racing Corporation
Motorcycle Racing Division

I would like to leave my mark in the country of the American dream.

Honda Sports Ambassador Former Wheelchair Tennis PlayerShingo Kunieda

A spinal tumor at age 9 led to him to begin using a wheelchair, and at age 11, he discovered wheelchair tennis. In 2006, became the first Asian to be ranked number 1 in the world. In 2021, won his third gold medal at the Tokyo Paralympics. In 2022, achieved a long-held dream by winning the Wimbledon Championship for the first time, completing a career Grand Slam in his sport. Also accomplished the feat of a career Golden Slam, winning all four major tournaments and the Paralympics.
To date, his unprecedented success includes winning the Australian Open 11 times, the French Open 8 times, Wimbledon once, and the US Open 8 times. He retired in January 2023 while still holding the world number 1 ranking. As he moves forward, the world eagerly anticipates his continued impact and achievements, not only in wheelchair tennis but across various fields.

With the rides that we make, I would like to create an exciting world.

Honda Large Project Leader for FREEDSatoru Azumi

Large Project Leader for FREED
BEV Development Center
Electrification Business Development Operations
Honda Motor Company

Honda FREED

Honda FREED

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Developing the World's Number One Power Unit

Honda Racing Corporation F1TM Power Unit DevelopingTakuya Fujikawa

Honda Racing Corporation
Automobile Racing Development Division, Development Office
*Responsible for developing the ESS*1
*1 Energy Storage System
Refers to a total package that combines units like battery cells that store electrical energy, an inverter, a DC-DC converter, and a battery management system (BMS).

Achieving the Impossible

HRC Executive AdviserTakuma Sato

As only the second Japanese driver to step onto an F1TM podium, in 2020 he joined an elite club of just 20 multiple winners in the over 100-year history of the iconic Indianapolis 500. Takuma Sato has etched his name in the annals of motorsport legend.

Challenges Await at Every Turn

F1TM DriverSergio Perez

F1TM driver from Mexico.
Sergio ‘Checo’ Pérez.
In December 2020 it was confirmed that Checo would drive for Red Bull Racing in 2021, alongside Max Verstappen, to form an exciting partnership with the Dutch star. And it didn't take long for Checo to make an impact at his new team, securing just his second F1TM victory at the Azerbaijan Grand Prix.

Proving Everyone Has a Chance

Honda Track and Field TeamTatsuhiko Ito

Member of the Honda Track and Field Team
Born March 23, 1998
From Shizuoka Prefecture, he attended Hamamatsu City Hokubu Junior High School and Hamamatsu Shogyo High School in Shizuoka, then went on to Tokyo International University
・Personal Record (as of May 15, 2024)
10,000m: 27:25.73 (Japanese Championships, Dec 2020)
Major National Team Appearances
Olympics (2020 Tokyo)
World Championships (2022 Oregon)

Competing and Winning Against the World's Best

Honda Track and Field TeamRyoma Aoki

Member of the Honda Track and Field Team
Born June 16, 1997
Attended Kasukabe High School (Saitama), then Hosei University
・ Personal record (as of May 13, 2024)
3,000m Steeplechase: 8:20.09 (Japanese Championships, Jun 2022)
Major National Team Appearances
Olympics (2020 Tokyo)
World Championships (2023 Budapest, 2022 Oregon)
Asian Games (2022 Hangzhou)
Holds the Japanese Record for
Indoor 1 Mile

Setting New Marathon Records for Japan

Honda Track and Field TeamNaoki Koyama

Member of the Honda Track and Field Team
Born on May 12, 1996, in Saitama Prefecture
Alumnus of Matsuyama High School and Tokyo University of Agriculture
・Personal Bests (as of April 18, 2024)
5,000m: 13:38.81
10,000m: 27:55.16
Half Marathon: 1:01:08
Marathon: 2:06:33

Enjoying Music as Long as I Live

Song for the commercial spot: "Move"Maya

Today, she lives the life of a high school student in the U.S. Maya moves forward with her singing career, posting TikTok videos of herself singing as she strums an acoustic guitar. She burst into the limelight in March 2023 as she sang "Just the Two Of Us" in a TikTok video. Maya captured the attention of people from all over the world, and in the blink of an eye, her video received 3,800,000 views. Today, Maya has more than 120,000 followers. Her unique voice, which is strong and rings free, caught the attention of music producer Yoko Kanno. Maya’s performance has recently been showcased in Honda’s new commercial.

Breaking Every Record Set by Legendary Drivers

F1TM Driver Supported by HondaYuki Tsunoda

Started racing karts at the age of 4. In 2018, was selected as a trainee for Honda's driver development program, the Honda Formula Dream Project (HFDP), and competed in the FIA-F4 Championship. After progressing through the FIA-F3 and FIA-F2 Championships, has been competing in the FIA-F1 Championship with Scuderia Alpha Tauri since 2021.

Trying to stay on top

F1TM DriverMax Verstappen

The Belgian-born Dutch F1TM driver made his F1TM debut at the age of 17 in 2015. Won his first World Championship with the Red Bull Racing Honda team in 2021, becoming the first Dutch person to do so, and has continued his reign by winning three consecutive championships in 2021, 2022, and 2023.

Becoming a Beloved and Inspirational Baseball Player

Honda Suzuka Baseball Club AlumniShunya Morita

He advanced to the third round in the National High School Baseball Championship (called the Koshien) and participated in WBSC Asia of the U-18 Baseball World Cup as a U-18 representative member. Although the team was defeated in the first round of the intercity baseball tournament in my fourth year at Honda Suzuka, He allowed no runs in three innings. He also participated in the Asia tournament as an employee representative. He joined the Yomiuri Giants in 2023 during its second-round draft picks.

Building Vehicles for More Freeing Lifestyles

Designing Honda UNI-ONEMarika Mochizuki

Corporate Strategy Operations, Corporate Strategy Division
Creative Solutions Center, Innovation Studio, Staff Engineer
Responsible for UX and styling at UNI-ONE.
Drives the planning and conceptualization of AR experiences – from ideation to proof of concept and pilot experiments.
*1: User Experience
*2: Augmented Reality

Bringing the Joy of Flying Closer to Everyone

Developing Honda eVTOLAkihiro Mizutani

Honda R&D, Advanced Technology Research Institute, New Mobility Division
Joined Honda as a new graduate in 2011, then went to work on jet engine development at a heavy industry manufacturer. Later, co-founded a startup engaged in personal eVTOL development. With the desire to play a more active role in the societal implementation of eVTOLs, rejoined Honda in 2020 and is involved in the development of eVTOL aircraft.

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