During the Unusual Ventures Academy session, we learned a little bit about finding the ideal customer profile. They broke up the ideal customer profile into 6 parts:

1. Technology -- what tech stack is your customer building with?
2. Product Functionality -- what features are most important to the companies you are selling to?
3. Company Size -- depending on the industry/use case, what size company are you going after?
4. Vertical -- what industries do your ideal companies work under?
5. User -- who is the individual using your product within the company?
6. Buyer -- who actually buys your product within the company? Note that this is not always the same as the user of your product.

We've been brainstorming a bit on the B2B side, thinking about the problem of e-commerce stores have better search so their customers can easily find products to lead to better conversion (for instance, for long-tail queries).