Jump to content
Wikipedia The Free Encyclopedia

Think (slogan)

From Wikipedia, the free encyclopedia
(Redirected from Think (IBM))
Slogan used by IBM
For the annual business conference, see IBM Think conference.
THINK
IBM Think sign
Product
Release date(s)1911
Thomas J. Watson, who led IBM from 1914 to 1956, discussing the company's motto "THINK"

Problems playing this file? See media help.

"Think" (stylized as THINK) is a slogan associated with the American multinational technology company IBM.

History

[edit ]

The "THINK" slogan was first used by Thomas J. Watson in December 1911, while managing the sales and advertising departments at the National Cash Register Company.[1] At an uninspiring sales meeting, Watson interrupted, saying "The trouble with every one of us is that we don't think enough. We don't get paid for working with our feet — we get paid for working with our heads". Watson then wrote THINK on the easel.[2]

Asked later what he meant by the slogan, Watson replied, "By THINK I mean take everything into consideration. I refuse to make the sign more specific. If a man just sees THINK, he'll find out what I mean. We're not interested in a logic course."[3]

In 1914, Watson took the slogan with him to the Computing-Tabulating-Recording Company (CTR) and its subsidiaries, all of which later became IBM.[4] [5] [6] [7] International Time Recording, one of the subsidiaries, published a magazine for employees and customers, named Time, which, in 1935, IBM would rename to THINK.[8] [9] IBM continues to use the slogan.[10] THINK is also an IBM trademark; IBM named its laptop computers ThinkPads, named a line of business-oriented desktop computers ThinkCentre and the monitors ThinkVision.

Since 2018, IBM's main conference is called IBM Think.[11]

The Apple slogan "Think different," meaning "Think differently", first used in 1997, has been widely taken as a response to IBM's THINK.[12] [13] [14]

See also

[edit ]

References

[edit ]
  1. ^ Random House Webster's College Dictionary . Random House. 1999. p. 1237. ISBN 978-0-375-40741-3.slogan: a distinctive phrase or motto identified with a particular party, product, etc.
  2. ^ Belden, Thomas; Belden, Marva (1962). The Lengthening Shadow: The Life of Thomas J. Watson . Little, Brown and Company. pp. 157–8.
  3. ^ Belden (1962) p.158
  4. ^ IBM Archives: THINK Sign
  5. ^ Maney, Kevin (2003). The Maverick and His Machine: Thomas Watson Sr., and the Making of IBM. Wiley. ISBN 0-471-41463-8.
  6. ^ Tedlow, Richard S. (2003). The Watson Dynasty. Harper Business. ISBN 0-06-001405-9.
  7. ^ Engelbourg, Saul (1954). International Business Machines: A Business History (Ph.D.). Columbia University. pp. 103–105. Reprinted by Arno Press, 1976, from the best available copy. Some text is illegible.
  8. ^ Aswad, Ed; Meredith, Suzanne M. (2005). IBM in Endicott. Arcadia. p. 18.
  9. ^ Cousins, Robert, ed. (1957). The Will to THINK: A Treasury of Ideas and Ideals from the Pages of THINK. Farrar, Straus and Cudahy. The books introduction, The Thinking Man, was written by Thomas J. Watson.
  10. ^ Think Exhibit
  11. ^ "Introducing THINK 2018". IBM . 2017年11月01日. Retrieved 2019年03月06日.
  12. ^ Clifton, Rita; Ahmad, Sameena (2009). Brands and Branding. The Economist. Bloomberg Press. p. 116. ISBN 978-1576601471.
  13. ^ Altstiel, Tom; Grow, Jean (2005). Advertising Strategy: Creative Tactics from the Outside/In. Sage Publications, Inc. p. 24. ISBN 978-1412917964.
  14. ^ Sull, Donald Norman (2003). Revival of the Fittest: Why Good Companies Go Bad and How Great Managers Remake Them. Harvard Business Review Press. p. 66. ISBN 978-1578519934.
[edit ]
Wikimedia Commons has media related to Think (IBM) .
History
Products
Hardware
Current
Former
Other
Business
entities
Current
Former
Facilities
Initiatives
Inventions
Terminology
CEOs
Board of
directors
Other

AltStyle によって変換されたページ (->オリジナル) /