Cran-Apple juice: Difference between revisions
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'''(削除) Cran-Apple juice (削除ここまで)''' is a blend of [[cranberry juice]] and [[apple juice]] marketed by the [[Ocean Spray (cooperative)|Ocean Spray]] cooperative as combining the tartness of the cranberry with the sweet taste of the apple in a beverage that is fat and cholesterol free, low in sodium and is a source of [[Vitamin C]].<ref>[http://www.oceanspray.com/products/cran_apple.aspx "Cran•AppleTM Cranberry Apple Juice Drink"], [[Ocean Spray (cooperative)]]. Accessed September 29, 2009.</ref> Until 1963, when the product was first developed, cranberries were sold in the form of cranberry juice and cranberry sauce primarily around Thanksgiving and Christmas time(削除) , (削除ここまで) (削除) and (削除ここまで) helped turn the cranberry into a year-round product. Cranapple started a trend and was followed by other juice blends.<ref>[http://www.oceanspray.com/about/our_history.aspx Our History], [[Ocean Spray (cooperative)]]. Accessed September 29, 2009.</ref>
'''(追記) Cranapple (追記ここまで)'''(追記) <!--please do not change the spelling or add a hyphen; this (追記ここまで) is(追記) how the trademark is registered--> is a [[trademark]]<ref>U.S. Serial No. 72175429; Registration No. 0773286; Registration Date: July 14, 1964.</ref> for (追記ここまで) a blend of [[cranberry juice]] and [[apple juice]] marketed by the [[Ocean Spray (cooperative)|Ocean Spray]] cooperative(追記) . The juice blend is marketed (追記ここまで) as combining the tartness of the cranberry with the sweet taste of the apple in a beverage that is fat and cholesterol free, low in sodium and is a source of [[Vitamin C]].<ref>[http://www.oceanspray.com/products/cran_apple.aspx "Cran•AppleTM Cranberry Apple Juice Drink"], [[Ocean Spray (cooperative)]]. Accessed September 29, 2009.</ref> Until 1963, when the product was first developed, cranberries were sold in the form of cranberry juice and cranberry sauce primarily around Thanksgiving and Christmas time(追記) . (追記ここまで) (追記) The Cranapple blend (追記ここまで) helped turn the cranberry into a year-round product. Cranapple started a trend and was followed by other juice blends.<ref>[http://www.oceanspray.com/about/our_history.aspx Our History], [[Ocean Spray (cooperative)]]. Accessed September 29, 2009.</ref>
Marketing executive [[Edward Gelsthorpe]] was hired by the company in 1963, having worked in the marketing and product development areas at [[Bristol-Myers]], where he acquired the rights to a device that would apply deodorant using technology similar to a [[ballpoint pen]], leading to the development of Ban roll-on deodorant. Gelsthorpe's focus was to expand the company's product base, recognizing that there was no way to convince people to "eat cranberry sauce every time you have chicken", no matter how much money was spent on advertising. The company was struggling with a seasonal product and had been hit by consumer fears after a 1959 government warning that chemicals sprayed on the cranberries could cause cancer.<ref>Grimes, William. [http://www.nytimes.com/2009/09/28/business/28gelsthorpe.html "Edward Gelsthorpe, Master Marketer, Dies at 88"], ''[[The New York Times]]'', September 27, 2009. Accessed September 29, 2009.</ref> Working together with food editor [[Sylvia Schur]] of Creative Food Services, (削除) Cran-Apple (削除ここまで) (削除) was (削除ここまで) (削除) developed (削除ここまで) (削除) as (削除ここまで) (削除) a (削除ここまで) blend that would balance the tart and sweet tastes of the respective juices.<ref>Grimes, William. [http://www.nytimes.com/2009/09/09/nyregion/09schur.html "Sylvia Schur, Food Editor and Developer of Cran-Apple and Metrecal, Dies at 92"], ''[[The New York Times]]'', September 8, 2009. Accessed September 29, 2009.</ref>
Marketing executive [[Edward Gelsthorpe]] was hired by the company in 1963, having worked in the marketing and product development areas at [[Bristol-Myers]], where he acquired the rights to a device that would apply deodorant using technology similar to a [[ballpoint pen]], leading to the development of Ban roll-on deodorant. Gelsthorpe's focus was to expand the company's product base, recognizing that there was no way to convince people to "eat cranberry sauce every time you have chicken", no matter how much money was spent on advertising. The company was struggling with a seasonal product and had been hit by consumer fears after a 1959 government warning that chemicals sprayed on the cranberries could cause cancer.<ref>Grimes, William. [http://www.nytimes.com/2009/09/28/business/28gelsthorpe.html "Edward Gelsthorpe, Master Marketer, Dies at 88"], ''[[The New York Times]]'', September 27, 2009. Accessed September 29, 2009.</ref> Working together with food editor [[Sylvia Schur]] of Creative Food Services, (追記) he (追記ここまで) (追記) oversaw (追記ここまで) (追記) the (追記ここまで) (追記) development (追記ここまで) (追記) of the Cran-Apple (追記ここまで) blend that would balance the tart and sweet tastes of the respective juices.<ref>Grimes, William. [http://www.nytimes.com/2009/09/09/nyregion/09schur.html "Sylvia Schur, Food Editor and Developer of Cran-Apple and Metrecal, Dies at 92"], ''[[The New York Times]]'', September 8, 2009. Accessed September 29, 2009.</ref>
The product (削除) put (削除ここまで) (削除) Ocean (削除ここまで) (削除) Spray (削除ここまで) (削除) on (削除ここまで) (削除) the (削除ここまで) (削除) national (削除ここまで) (削除) scene with (削除ここまで) a product that could be sold year round. Throughout his career, Gelsthorpe would carry the (削除) name (削除ここまで) "Cranapple Ed".<ref>Marquard, Bryan. [http://www.boston.com/bostonglobe/obituaries/articles/2009/09/20/edward_gelsthorpe_helped_boost_ocean_spray/ "Edward Gelsthorpe; helped boost Ocean Spray"], ''[[The Boston Globe]]'', September 20, 2009. Accessed September 29, 2009.</ref>
The product (追記) was (追記ここまで) (追記) highly (追記ここまで) (追記) successful, (追記ここまで) (追記) and (追記ここまで) (追記) gave (追記ここまで) (追記) Ocean (追記ここまで) (追記) Spray (追記ここまで) a product that could be sold year round. Throughout his career, Gelsthorpe would carry the (追記) nickname (追記ここまで) "Cranapple Ed".<ref>Marquard, Bryan. [http://www.boston.com/bostonglobe/obituaries/articles/2009/09/20/edward_gelsthorpe_helped_boost_ocean_spray/ "Edward Gelsthorpe; helped boost Ocean Spray"], ''[[The Boston Globe]]'', September 20, 2009. Accessed September 29, 2009.</ref>
==References==
==References==
Revision as of 20:40, 12 October 2009
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Cranapple is a trademark [1] for a blend of cranberry juice and apple juice marketed by the Ocean Spray cooperative. The juice blend is marketed as combining the tartness of the cranberry with the sweet taste of the apple in a beverage that is fat and cholesterol free, low in sodium and is a source of Vitamin C.[2] Until 1963, when the product was first developed, cranberries were sold in the form of cranberry juice and cranberry sauce primarily around Thanksgiving and Christmas time. The Cranapple blend helped turn the cranberry into a year-round product. Cranapple started a trend and was followed by other juice blends.[3]
Marketing executive Edward Gelsthorpe was hired by the company in 1963, having worked in the marketing and product development areas at Bristol-Myers, where he acquired the rights to a device that would apply deodorant using technology similar to a ballpoint pen, leading to the development of Ban roll-on deodorant. Gelsthorpe's focus was to expand the company's product base, recognizing that there was no way to convince people to "eat cranberry sauce every time you have chicken", no matter how much money was spent on advertising. The company was struggling with a seasonal product and had been hit by consumer fears after a 1959 government warning that chemicals sprayed on the cranberries could cause cancer.[4] Working together with food editor Sylvia Schur of Creative Food Services, he oversaw the development of the Cran-Apple blend that would balance the tart and sweet tastes of the respective juices.[5]
The product was highly successful, and gave Ocean Spray a product that could be sold year round. Throughout his career, Gelsthorpe would carry the nickname "Cranapple Ed".[6]
References
- ^ U.S. Serial No. 72175429; Registration No. 0773286; Registration Date: July 14, 1964.
- ^ "Cran•AppleTM Cranberry Apple Juice Drink", Ocean Spray (cooperative). Accessed September 29, 2009.
- ^ Our History, Ocean Spray (cooperative). Accessed September 29, 2009.
- ^ Grimes, William. "Edward Gelsthorpe, Master Marketer, Dies at 88", The New York Times , September 27, 2009. Accessed September 29, 2009.
- ^ Grimes, William. "Sylvia Schur, Food Editor and Developer of Cran-Apple and Metrecal, Dies at 92", The New York Times , September 8, 2009. Accessed September 29, 2009.
- ^ Marquard, Bryan. "Edward Gelsthorpe; helped boost Ocean Spray", The Boston Globe , September 20, 2009. Accessed September 29, 2009.