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Magnite Inc

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(Redirected from Rubicon Project)
American advertising technology firm
Magnite Inc.
FormerlyRubicon Project
Company type
Public
Nasdaq: MGNI
IndustryInternet
Computer software
Advertising
FoundedLos Angeles, California
(May 1, 2007 (2007年05月01日))
Headquarters
United States Edit this on Wikidata
Area served
Worldwide
Key people
Michael Barrett, President & CEO
RevenueIncrease 668ドル.2 Million (2024)[1]
Websitewww.magnite.com

Magnite Inc. (formerly Rubicon Project) is an American online advertising technology firm based in Los Angeles, California. The company was formed following a merger between Rubicon Project and Telaria in 2020.

History

[edit ]

Rubicon Project was founded in 2007 by Frank Addante, Craig Roah, Duc Chau and Julie Mattern, who had previously worked together at L90/adMonitor, an online advertising network.[2]

By April 2009, the company had raised 33ドル million in venture funding led by Clearstone Venture Partners, IDG Ventures Asia and Mayfield Fund. The company also secured 8ドル million in venture debt from Silicon Valley Bank.[3]

In February 2014, Rubicon Project filed for an IPO [4] and went public in April 2014 opening at over 20ドル per share. The stock fell back to about 16ドル per share later in the month.[5]

In March 2014, the company was named number two on the top Ad Exchange Entities by comScore.[6]

In February 2017, the company released its president and several other top executives.[7] On March 14, 2017, CEO and founder Frank Addante stepped down from his position to take the role of chairman.[8] [9] The company announced Michael Barrett, previously the chief executive of mobile advertising marketplace Millennial Media and chief revenue officer at Yahoo!, would be the new chief executive.[10]

In May 2024, Netflix announced its first expansion of its advertising partnerships to include Magnite, The Trade Desk and Google DV360.[11]

On May 19, 2025, OSN has chosen Magnite, the independent sell-side advertising company, to power its new "Advanced TV" advertising solution. This marks the first time OSN will offer addressable advertising across its set-top box (STB) linear broadcast and video-on-demand (VOD) inventory. Using Magnite’s SpringServe video platform, targeted ads will now be delivered to OSN set-top boxes across the MENA region.[12]

In September 2025, Magnite filed a lawsuit against Google over alleged monopolistic and anticompetitive behavior.[13]

Mergers and acquisitions

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Rubicon Project acquisitions

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In September 2009, the Rubicon Project acquired OthersOnline, an audience profiling technology company based in Seattle.[14]

In May 2010, the company bought Site Scout, a malware detection company also based in Seattle.[15]

In October 2010, the company acquired Fox Audience Network from News Corp in return for a minority stake in the company.[16] It also received 18ドル million in additional funding led by Peacock Equity, the venture division of NBC Universal.[16] [17]

In May 2012, Rubicon Project acquired Mobsmith, a mobile technology company.[18]

In August 2012, the company became the top-ranked online advertising company in terms of reach, with a 96.2% audience share, according to rankings provided by ComScore. This placed Rubicon ahead of Google for the first time, and also ahead of other competitors such as AOL and AT&T.[19]

In October 2019, Rubicon Project acquired RTK.io, a header bidding startup for 11ドル million.[20] [21]

Merger with Telaria

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In December 2019, Rubicon Project and Telaria announced a merger.[22] Shareholders of Telaria and Rubicon project approved the merger on March 30, 2020, and the merger was completed on April 1.[23]

While the two businesses initially fell under Rubicon Project and operated as two separate brands,[23] the company rebranded under the name Magnite in June 2020.[24] [25] The merger made Magnite the world's largest independent omnichannel sell-side platform.[23]

Recent acquisitions

[edit ]

In February 2021, Magnite acquired SpotX from European entertainment network RTL Group for 1ドル.17 billion in cash and stock.[26]

In September 2025, Magnite acquired Streamr.ai, a company that specializes in the development of AI-generated assets for small businesses' CTV campaigns.[27] [28]

See also

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References

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  1. ^ "Magnite Reports Fourth Quarter and Full-Year 2024 Results".
  2. ^ "Internet Pioneers Went Their Own Way, Then Reunited" Los Angeles Business Journal. November 18, 2007.
  3. ^ McMahan, Ty (April 13, 2009). "Rubicon Project To Go Shopping With 13ドルM". Dow Jones VentureWire. Retrieved November 29, 2010.{{cite web}}: CS1 maint: deprecated archival service (link)
  4. ^ "Rubicon Project Files For 100ドル Million IPO — Here's A Basic Guide To Its Finances". Business Insider .
  5. ^ Schiavo, Amanda (April 28, 2014). "Why The Rubicon Project (RUBI) Stock Is Plummeting Today".
  6. ^ "comScore Media Metrix Ranks Top 50 U.S. Desktop Web Properties". April 2014.
  7. ^ "Rubicon Project's President Is Among Several Executives Leaving the Company". AdWeek.com. Retrieved April 30, 2017.
  8. ^ Reim, Garrett (2017年03月14日). "Rubicon Project CEO Steps Down Following Rough Year". Los Angeles Business Journal. Retrieved 2026年03月04日.
  9. ^ "Rubicon Project announces CEO Frank Addante to step down with ex-Millennial Media chief Michael Barrett to take over". The Drum. Retrieved 2026年03月04日.
  10. ^ "Rubicon Project CEO Steps Down Following Rough Year". labusinessjournal.com. March 14, 2017. Retrieved March 14, 2017.
  11. ^ "Netflix Says Ad Tier Has 40M Users, Plans to Bring Ad Tech In-House in Shift From Microsoft" Hollywood Reporter. May 15, 2024
  12. ^ "OSN partners with Magnite to launch addressable TV advertising". Broadcast Pro ME . 2025年05月19日. Retrieved 2025年06月03日.
  13. ^ "Magnite Becomes Third SSP in Two Months to Sue Google Over Antitrust Allegations". 2025年09月16日. Retrieved 2025年10月06日.
  14. ^ "Others Online to make ads more relevant with the Rubicon Project" Puget Sound Business Journal. September 15, 2009
  15. ^ "The Rubicon Project Buys Malware Security Company SiteScout". TechCrunch. May 25, 2010.
  16. ^ a b Schonfeld, Erick (2010年11月01日). "The Rubicon Project Raises Another 18ドル Million, Completes Fox Audience Network Acquisition". TechCrunch. Retrieved 2026年01月08日.
  17. ^ Daily, Ad Tech (2010年11月01日). "the Rubicon Project Acquires Fox Audience Network (FAN) for Technology Assets and Team". Ad Tech Daily. Retrieved 2026年01月08日.
  18. ^ "Rubicon Project Acquires Mobsmith To Expand Into Mobile Ads" Techcrunch. May 23, 2012.
  19. ^ Thomas, Owen (August 9, 2012). "Rubicon Project Crushes Google On A Key Ad Metric". Business Insider. Retrieved September 29, 2012.
  20. ^ Only, Subscription (2019年10月21日). "Rubicon Project Adds Header Bidding Tools With RTK.io Acquisition" . Retrieved 2026年02月10日.
  21. ^ Sluis, Sarah (2019年10月21日). "Rubicon Project Buys Header Bidding Tech Startup RTK.io For 11ドル Million". AdExchanger. Retrieved 2026年02月10日.
  22. ^ Swant, Marty. "Rubicon Project And Telaria Are Merging To Scale Connected TV Advertising". Forbes. Retrieved 2021年01月30日.
  23. ^ a b c Sparks, Daniel (2020年04月01日). "Rubicon Project and Telaria Combine, Forming the Largest Independent Sell-Side Ad Tech Company". The Motley Fool. Retrieved 2020年05月13日.
  24. ^ Chen, I-Chun (2020年06月30日). "Rubicon Project rebrands as Magnite after Telaria merger". Los Angeles Business Journal. Retrieved 2020年10月14日.
  25. ^ "Rubicon Project and Telaria rebrand as Magnite following merger - AdNews". www.adnews.com.au. Retrieved 2026年01月08日.
  26. ^ "Magnite Acquires SpotX For An Eye-Watering 1ドル.17 Billion". AdExchanger. 2021年02月05日. Retrieved 2023年02月02日.
  27. ^ McNally, Victoria (2025年09月12日). "What's Next for Streamr.ai Now That It's Been Acquired By Magnite?". AdExchanger. Retrieved 2025年11月11日.
  28. ^ "Magnite acquires streamr.ai". 2025年09月09日. Retrieved 2026年02月10日.

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