Giochi Preziosi

Toy manufacturer

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Giochi Preziosi S.p.A.

Company type	privately-owned S.p.A.
Industry	Toys, Entertainment
Founded	1978
Founder	Enrico Preziosi
Headquarters	Milan, Italy (legal) Cogliate, Italy (de facto)
Key people	Enrico Preziosi (chairman)
Revenue	Steady 403ドル million (2018)
Operating income	Increase €90 million (2018)
Owner	Fingiochi Preziosi Investments
Website	http://www.gruppopreziosi.it
Footnotes / references in consolidated financial statement^[1]

Giochi Preziosi S.p.A. also known as Gruppo Giochi Preziosi (Giochi Preziosi Group) is an Italian company that produces toys and TV series based on their toys. They work in association with Marathon Media and Mondo TV.

Giochi Preziosi is the principal owner of the Gormiti and Dinofroz franchises and license toys for other companies such as Marvel Comics, Power Rangers, Ben 10 ^[2] and Winx Club toys. In 2006, they started to produce TV series based on their toys. The first series was Gormiti: The Lords of Nature Returns!. They have also produced video games based on the Gormiti TV series for the Nintendo Wii and Nintendo DS.

History

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Giochi Preziosi sold 50% stake of a joint venture Prenatal Retail Group to its partner Artsana in 2017.^[3] In the same year, Enrico Preziosi, chairman of Giochi Preziosi, bought back the minority ownership of the company from a Chinese company Ocean Gold Global.^[4] In 2011, Flair one of UK's top ten toy companies, was acquired becoming part of the group. Ocean Gold Global invested in Giochi Preziosi in 2014.^[5]