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Flex (magazine)

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American bodybuilding magazine
This article includes a list of general references, but it lacks sufficient corresponding inline citations . Please help to improve this article by introducing more precise citations. (June 2011) (Learn how and when to remove this message)
Flex
Cover of the November 2007 edition
Editorial DirectorZack Zeigler
CategoriesBodybuilding
FrequencyMonthly
Total circulation77,180 (2011)[1] (December 2011)
First issueApril 1983
Final issueMay 2018
CompanyJW Media
CountryUS
Based inNew York City
LanguageEnglish
Websitewww.flexonline.com
ISSN 8750-8915

Flex was an American bodybuilding magazine published by American Media, Inc. [2]

History

[edit ]

Founded in 1983[3] by Canadian entrepreneur Joe Weider, local versions (essentially the U.S. content with local advertisements) are now published throughout the world, in countries such as the UK and Australia. The premier issue was dated April 1983, and featured Chris Dickerson on the cover.[2] Flex centers more on "hardcore" and professional bodybuilding, as opposed to its companion publication Muscle & Fitness , which has a more mainstream fitness focus.

American Media purchased the Mr. Olympia event, as well as the Flex, Muscle & Fitness, and Muscle & Fitness Hers titles in 2003.

In March 2018 it was announced that Flex magazine would merge with Muscle & Fitness to become one magazine. Flex also combined with the Muscle & Fitness website as well. The last print issue was published in May 2018.[3]

In February 2020, longtime bodybuilding enthusiast Jake Wood acquired Flex, Muscle & Fitness, and Muscle & Fitness media brands and Joe Weider's Olympia Fitness & Performance Weekend from American Media (now A360 Media).[4]

References

[edit ]
  1. ^ "eCirc for Consumer Magazines". Audit Bureau of Circulations. Archived from the original on July 24, 2012. Retrieved April 28, 2012.
  2. ^ a b "Flex Magazine". Customer. Retrieved February 19, 2016.
  3. ^ a b "The end of an era". Generation Iron. March 5, 2018. Retrieved June 19, 2020.
  4. ^ "American Media, LLC Announces Sale of Mr. Olympia and Muscle & Fitness" (Press release).
[edit ]
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