Jump to content
Wikipedia The Free Encyclopedia

Draft:AdButler

From Wikipedia, the free encyclopedia
Submission declined on 2 May 2026 by Pythoncoder (talk).
This draft appears to contain text generated by a large language model (such as ChatGPT). You cannot use LLMs to generate article content.

LLM-generated pages with certain obvious signs of being machine generated may be deleted without notice.

These tools are prone to specific issues that violate our policies:

  • hallucinations : they often invent false information and cite non-existent references.
  • unencyclopedic tone : they tend to be vague, promotional, or essay-like, rather than neutral and factual.
  • copyright issues : they may closely paraphrase existing text, leading to copyright violations.

Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject.

See the advice page on large language models for more information.
  • If you would like to continue working on the submission, click on the "Edit" tab at the top of the window.
  • If you have not resolved the issues listed above, your draft will be declined again and potentially deleted.
  • If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors.
  • Please do not remove reviewer comments or this notice until the submission is accepted.
Where to get help
  • If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews.
  • If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed.
How to improve a draft

You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article.

Improving your odds of a speedy review

To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags.

Editor resources
Declined by Pythoncoder 38 days ago. Last edited by Pythoncoder 38 days ago. Reviewer: Inform author.
Resubmit Please note that if the issues are not fixed, the draft will be declined again.
Submission declined on 27 April 2026 by CNMall41 (talk).
This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that:
  • provide significant coverage : discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles;
  • are reliable : from reputable outlets with editorial oversight;
  • are independent : not connected to the subject, such as press releases, the subject's own website, or sponsored content.
Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia.
This draft is not adequately supported by reliable sources. Wikipedia's verifiability policy requires that all content be supported by reliable sources.
  • Reliable sources include: reputable newspapers, magazines, academic journals, and books from respected publishers.
  • Unacceptable sources include: personal blogs, social media, predatory publishers, most tabloids, and websites where anyone can contribute.
Replace any unreliable sources with high-quality sources. If you cannot find a reliable source for the material, it should be removed.
Declined by CNMall41 43 days ago.
Canadian ad serving platform

{{subst:AfC submission/coipaid}}

AdButler is an independent ad serving platform developed by SparkLIT Networks Inc., a Canadian software company headquartered in Victoria, British Columbia, Canada. Founded in 1999 by Rajiv Khaneja, the platform is used by publishers, retailers, agencies, and advertising networks.

Overview

[edit ]

AdButler's cloud-based platform lets businesses deliver, manage, and track digital advertising campaigns from a single interface. Ad formats covered include display, video, native, email/newsletter, mobile, and digital out-of-home (DOOH). AdButler serves more than 1,200 clients worldwide, processing billions of ad impressions across its infrastructure.

SparkLIT Networks Inc operates with a software-as-a-service (SaaS) model and includes a white-label portal for businesses to brand the platform as their own. AdButler also provides a RESTful API for developers to build custom ad serving workflows and integrations. With more than 100 servers across its global network, AdButler has recorded 100% uptime since 2017. SparkLIT Networks Inc is SOC2 Type 2 certified, carbon neutral, and holds active membership in the IAB Tech Lab.[1] AdButler's approach to self-serve advertising and direct publisher-advertiser relationships has been covered in industry trade publications including AdMonsters.[2] AdButler's positioning against programmatic middlemen and Google lock-in has also been covered in independent trade publications.[3] [4]

Products and Features

[edit ]

AdButler's platform provides tools for campaign trafficking, audience targeting, yield optimization, real-time reporting, and programmatic advertising through header bidding and OpenRTB. The platform supports cookieless targeting and first-party data management, in response to the deprecation of third-party cookies across major browsers. Built-in compliance tools support GDPR and CCPA requirements.

In 2025, AdButler introduced compatibility with the Model Context Protocol (MCP), enabling integration with AI-powered developer tools and agentic workflows.

In April 2026, AdButler launched Commerce Catalyst, a platform that lets organizations build and operate their own owned media networks using AdButler's ad serving infrastructure. Commerce Catalyst provides a self-service environment for advertisers and partners, a unified data layer connecting audiences, catalogs, and inventory, and open APIs for integration with existing ecommerce and data systems.[5]

Recognition

[edit ]

AdButler was named to The Globe and Mail's 2025 Report on Business ranking of Canada's Top Growing Companies, following a three-year revenue growth of 148%.[6]

AdButler was also named to the Financial Times' The Americas' Fastest-Growing Companies list for two consecutive years — in 2025[7] and in 2026,[8] making AdButler one of the few Canadian technology companies to achieve this back-to-back international recognition.

History

[edit ]

AdButler has been in operation for over 25 years, placing it among the longest-running independent ad servers.[9]

References

[edit ]
  1. ^ "AdButler Launches Commerce Catalyst". AdTech Juice. April 21, 2026.
  2. ^ Susie Stulz (August 16, 2023). "The Other Automated Advertising: A Q&A with AdButler's Rob Janes". AdMonsters.
  3. ^ Pesach Lattin (April 14, 2026). "The Ad Tech Guy Who Told a Room Full of Ad Tech People That Ad Tech Should Die". ADOTAT.
  4. ^ Andrew Byrd (December 16, 2025). "Reworking the Publisher Stack: The Top Publisher Stories That Shaped 2025". AdMonsters.
  5. ^ "AdButler Launches Commerce Catalyst". AdTech Juice. April 21, 2026.
  6. ^ "Ranking Canada's Top Growing Companies of 2025". The Globe and Mail. 2025.
  7. ^ "The Americas' Fastest-Growing Companies 2025". Financial Times. 2025.
  8. ^ "The Americas' Fastest-Growing Companies 2026". Financial Times. 2026.
  9. ^ Andrew Warner (July 1, 2015). "Don't be threatened by what Rajiv Khaneja did in the 10th grade and learn from his hustle". Mixergy.

AltStyle によって変換されたページ (->オリジナル) /