Cannella Media

Cannella Media DTC, L.L.C., formerly Cannella Response Television LLC is a media company based in Burlington, Wisconsin, United States. It is the largest creator of long-form direct television.^[1] Rob Medved is the incumbent chief executive officer of the company.^[2]

Cannella is known for hit videos such as Tae Bo exercise videos in the 1990s.^[2]

Cannella Media was founded by Frank Cannella in 1985. He received Bravo! Entrepreneur Award in 2006 for his contributions to the media industry.^[3]

In 2005, Cannella acquired a Los Angeles-based firm which specializes in buying airtime.^[2]

In June 2009, Cannella received an investmenet from private equity firms ZM Capital and Palladium Equity Partners.^{[4] [5]}

In May 2011, Cannella moved to the new headquarters in Burlington.^{[6] [7]}

In January 2016, Cannella acquired Media Properties Holdings and was renamed Cannella Media, LLC.^{[8] [9]}

Cannella Media is buyer of television airtime for direct-to-consumer marketing, or telemarketing. It coordinates the buying of airtime for its clients, and created over-the-air television networks mainly featuring low-cost or public domain content with their commercial breaks featuring direct response television advertising it brokered. Innovate Corp. stations (formerly HC2 Holdings/DTV America) form the bulk of the nationwide affiliate base for these channels.^[10] Late night periods on all of their networks feature paid programming.

The company's networks include;

• Binge TV, a network featuring binge viewing-focused scheduling of one series per day.
• Carz & Trax, which features films, series and current-day programming tailored to automotive enthusiasts.
• CRTV, or Cable Response Television, with a mix of brokered home shopping blocks from other programmers and paid programming. It was very short lived, and absorbed into OnTV4U. No footage or pictures of it have surfaced, and the entire contents of the network are thought to be lost.
• Magnificent Movies Network, which features older and public domain-films.
• OnTV4U, which features a schedule entirely made up of paid programming, and is Cannella's first and oldest network.
• RVTV, programming focused on recreational vehicles and the outdoors.
• Timeless TV, featuring public domain sitcom episodes.

• Cannella Media website
• Magnificent Movies Network
• Timeless TV

• Companies established in 1985
• Mass media companies established in 1985
• Telecommunications companies established in 1985
• Television broadcasting companies of the United States

• Articles with short description
• Short description matches Wikidata