Strawberry (hotel company)
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| Company type | Private |
|---|---|
| Industry | Hospitality |
| Founded | 1990 |
| Headquarters | , |
Area served | Scandinavia, Finland and the Baltic |
Key people | Petter Stordalen, Owner and President Torgeir Silseth, CEO |
| Products | Hotels |
| 11,200,000,000 Norwegian krone (2019) Edit this on Wikidata | |
Number of employees | >17,000 |
| Divisions | Comfort Hotel Quality Hotel Clarion Hotel Home Hotel Nordic Hotels & Resorts |
| Website | strawberryhotels.com |
Strawberry (formerly known as Nordic Choice Hotels) is one of the largest hotel companies in Scandinavia with 240 hotels in Scandinavia, Finland and the Baltics and over 16,500 employees.[1] [2] It is a franchisee of Choice Hotels International. The franchise agreement gives the company the right to use three brands and their umbrella brands. Apart from that, Nordic Choice Hotels is in most aspects run independently from Choice International. Strawberry also runs more than 120 restaurants, 20 SPAs and a number of gyms, conference halls and arenas.[3]
History
[edit ]Nordic Choice Hotels was established in Norway in 1990 as Choice Hotels Scandinavia. During 1994 the company signed a franchise agreement with Choice Hotels International that gave them the right to market its hotels as Comfort, Clarion and Quality hotels. The company was listed at the Oslo stock exchange in 1997, but was lifted in 2005 when Home Invest (owned by business man Petter Stordalen) bought 100% of the stock.
In 2018, Petter Stordalen transferred ownership of the company to his three children – Emilie, Jacob and Henrik Stordalen.[4] In 2006 Torgeir Silseth became CEO for the Nordic Choice Hotels Group and continues to be the CEO in 2024.[5]
In 2021, the chain was hit with a Conti (ransomware) attack and hackers demanded 5ドル million in ransom.[6] After the attack, the chain adopted ChromeOS on its computers company-wide.[7] [8] Hackers had previously leaked sensitive customer and employee data on the dark web.[9]
On 22 May 2023, Nordic Choice Hotels is renamed Strawberry.[10]
Brands
[edit ]
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The hotels are marketed under four brands and one independent group.[11] As of 2024, Strawberry operated overall 242 hotels located throughout Sweden, Norway, Finland, Denmark and Lithuania.[12]
- Clarion Hotel
- Home Hotel
- Quality Hotel
- Comfort Hotel
- Nordic Hotels & Resorts, often under Ascend Hotel Collection branding, with many operating under an additional independent name
References
[edit ]- ^ "Nordic Choice Hotels byter namn till Strawberry". Fastighetsvärlden (in Swedish). 2022年06月20日. Retrieved 2024年01月15日.
- ^ Pilsetnek, Nellie (2023年05月22日). "Petter Stordalens hotellkedja byter namn – Nordic Choice Hotels blir Strawberry". Resumé (in Swedish). Retrieved 2024年01月15日.
- ^ "Nordic Choice blir Strawberry – "Målet är fortfarande att vara bäst"". Realtid (in Swedish). 2023年05月22日. Retrieved 2024年01月15日.
- ^ "Stordalen ger hotellkedjan till barnen". SvD.se (in Swedish). 2018年01月20日. Retrieved 2024年01月15日.
- ^ "Corporate Management at Strawberry". Strawberry. 2023年01月24日. Retrieved 2024年01月15日.
- ^ Stupp, Catherine (2022年01月12日). "Inside a Ransomware Hit at Nordic Choice Hotels". WSJ. Archived from the original on 2022年01月12日. Retrieved 2024年01月15日.
- ^ "Hotel chain switches to Chrome OS to recover from ransomware attack". The Record by Recorded Future. 2022年01月11日. Retrieved 2022年01月12日.
- ^ "Nordic Choice Hotels bounces back from ransomware attack with ChromeOS Flex".
- ^ Andersson, Gustaf (2021年12月21日). "Efter attacken mot Stordalens hotell – hackare läcker känsliga uppgifter". Dagens industri (in Swedish). Retrieved 2024年01月15日.
- ^ "Nordic Choice Hotels is becoming Strawberry". www.strawberryhotels.com. 2023年04月30日. Retrieved 2023年05月21日.
- ^ "State of Nordic Choice". State of Nordic Choice.
- ^ strawberryhotels.com - Hotels retrieved 21 April 2024