Discovery Kids
| The international logo variant used primarily for the brand since 2021 | |
| Product type | |
|---|---|
| Introduced | October 7, 1996, with Discovery Kids Channel |
Discovery Kids (stylized as discovery k!ds) is a brand name owned by Warner Bros. Discovery. Starting as a television block within Discovery Channel, the brand expanded as a separate television channel in October 1996.[1] Discovery Kids on NBC was an American children's programming block that aired on NBC from October 5, 2002 to September 2, 2006.[2]
In recent years, the Discovery Kids brand was in the process of being phased out, as most of Discovery Kids' worldwide channels, as well as its website for children's activities and consumer products, have been either rebranded or shut down. Following the Warner Bros. Discovery merger, the Discovery Kids brand was succeeded by the Cartoonito brand. As of 2025, Discovery Kids-branded channels continue to exist in both India and Latin America. An unbranded morning programing block based on the Latin American channel also exists in the United States on Discovery Familia.
Channels
Current channels
- Discovery Kids India (launched 2012)
- Discovery Kids Latin America (launched 1996)
Former channels
- Discovery Kids on NBC (2002–2006)
- Discovery Kids Australia (2014–2020)
- DKids, broadcast in Middle East and North Africa (2016–2021)
- Discovery Kids UK, time-shared with Discovery Wings (both 2000–2007)
- Discovery Kids Canada (2001–2009)
Rebranded channels
- Discovery Kids US (1996–2010) – In 2009, the channel was turned into a 50/50 joint venture between Discovery and Hasbro Entertainment, and was relaunched as Hub Network in 2010. The channel has since been relaunched as Discovery Family in 2014 after Discovery acquired 10% of Hasbro's stake in the network.
- Discovery Kids en Español (2005–2007) – In 2007, the channel merged with Discovery Viajar y Vivir to become Discovery Familia, effectively converting Discovery Kids en Español into daytime programming block. The block has been unbranded since 2014 is now relegated to the morning hours.
See also
- Discovery Family, previously known as Discovery Kids
- List of programs broadcast by Discovery Kids
References
- ^ Kirchdoerffer, Ed (April 1, 1999). "Digital Play in the U.S. of A." Realscreen . Archived from the original on April 20, 2023. Retrieved September 17, 2023.
Discovery was the first non-fiction channel to embrace digital cable services. Home & Leisure, Science, Civilization, and Kids launched in October 1996.
- ^ Bernstein, Paula (December 5, 2001). "Discovery set to kid around with Peacock". Variety. Retrieved July 29, 2024.
