Faygo: Difference between revisions
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| The Faygo logo | |
| Type | soft drink |
|---|---|
| Manufacturer | National Beverage |
| Country of origin | United States |
| Introduced | 1907 |
| Variants | See below |
| Website | www |
Faygo or Faygo Pop is a soft drink brand headquartered in Detroit, Michigan. It is distributed in the Midwest, Mid-Atlantic, and Central Southern regions of the United States. Faygo's products are notably less expensive than more widely distributed brands, such as Coca-Cola and Pepsi products. Faygo can be found throughout the United States and in over fifty flavors.
History
Faygo was founded in Detroit on November 4, 1907, as Feigenson Brothers Bottling Works by Russian immigrants Ben and Perry Feigenson.[1] The original flavors of Faygo (fruit punch, strawberry, and grape) were based on cake frosting recipes used by the Feigensons in Russia.[1] The brothers ran the company until the mid-1940s, when they turned it over to their sons.[1] In the 1950s, the company created a series of radio and television advertisements featuring a fictional cowboy called the Faygo Kid, who was portrayed in animation for television commercials.[1]
Because the soda had a limited shelf life, Faygo was only sold within Michigan, until the late 1950s, when the company hired chemists who found that ingredients in the water limited the life of the finished soda, and designed a filtering system that purified the water, allowing the soda's shelf life to be expanded.[1] In the 1960s, the soda's regional popularity expanded when the company began advertising during broadcasts of Detroit Tigers games.[1] Commercials produced in the 1970s featured "everyday people" on a Boblo Island boat singing the "Faygo Boat Song".[1] The company was sold to National Beverage Corp. in 1987.[1]
Faygo has been nationally popularized by the Detroit hip hop group Insane Clown Posse, who reference Faygo in several of their songs.[2] [3] Positive audience reaction to an early concert performance in which member Joseph Bruce threw an open bottle at a row of hecklers resulted in the group continuing to spray their audiences with the drink.[3] However, the group is not acknowledged by the company. According to member Joseph Bruce, "We wish they would do a limited edition Faygo pop run with us. Maybe one day, when they get a new CEO, they might change their way of thinking. But whoever's in charge now wants to steer clear of Insane Clown Posse. They consider themselves a family product. I guess they don't make it to throw at each other."[2]
In 1998, Faygo Beverages, Inc. began distributing the Ohana (a Hawaiian word that means "family") brand of non-carbonated soft drinks. Faygo Beverages, Inc. is a wholly owned subsidiary of the National Beverage Corporation, which also owns Shasta. Many Faygo brand flavors are shared with Shasta brands. In 2007, Faygo celebrated its 100th anniversary.[1]
Brand portfolio
Faygo
- 60/40 (60% grapefruit, 40% lime)
- Dr. Faygo
- Black Cherry
- Black Cherry and Raspberry
- Candy Apple (discontinued) (recontinued later)
- Centennial Soda (Blueberry cream)
- City Soda
- Chocolate Creme Pie Soda
- Club Soda
- Coconut Cream Pie
- Cola*
- Cherry Cola
- Cream Soda*
- Diet Chocolate Cream Pie
- Diet Frosh
- Diet Raspberry Creme
- Fruit Punch
- Ginger Ale*
- Grape*
- Jazzin' Blues Berry
- Key Lime Pie*
- Kiwi Strawberry (non-carbonated)
- Mango Tango*
- Moon Mist*
- Moon Mist Green*
- Moon Mist Red*
- Moon Mist Blue*
- Morning Mist
- Ohana
- Orange*
- Orange Chug
- Peach*
- Pineapple
- Raspberry Blueberry*
- Red Cherry
- Fine Rhubarb Pie (Winning Flavor of the 2007 "Design a Flavor" contest sponsored in Adrian, Lenawee County, Michigan)
- Red Pop*
- Red Pop w/ Lemon
- Rock & Rye*
- Root Beer*
- Sensation
- Strawberry*
- Tonic Water*
- Twist* (lemon-lime)
- Vanilla Creme Soda*
* also available in diet
Discontinued
- Arctic Sun
- Cherry Festival
- Faygo Brau (a nonalcoholic ginger beer made in the 1960s that looked and poured like real beer)[4]
- Chateaux Faygeaux (a wine-flavored pop made in the 1970s)[4]
St. Nick's Faygo
(Sold around Christmas in association with St. Jude's Hospital)
- St. Nick's Red Grape
- St. Nick's Orange creme
- St. Nick's Candy cane cola
- St. Nick's Holiday Punch
- St. Nick's Cranberry Smash
Ohana
- Kiwi Strawberry
- Lemon Iced Tea
- Lemonade
- Raspberry Lemonade
- Pom Pom Lemonade
- Punch
- Lemon Punch
- Very Berry
- Ho berry
Rip It
- Power
- Citrus X
- A'Tomic Pom
- Lime Wrecker
- Gin-Zing-r
- Chic Energy
- Sting-er Mo
References
- ^ a b c d e f g h i Smit, Joel (March 2, 2007). "Faygo celebrates 100th birthday". The Detroit News . Retrieved 2008年10月30日.
{{cite news}}: Check date values in:|date=(help); Italic or bold markup not allowed in:|publisher=(help) Cite error: The named reference "Smith" was defined multiple times with different content (see the help page). - ^ a b Dominic, Serene (October 29, 2008). "(Not) just a juggalo". Metro Times . Retrieved 2008年10月30日.
{{cite news}}: Check date values in:|date=(help); Italic or bold markup not allowed in:|publisher=(help) - ^ a b Brant, Marley (2004). Tales from the Rock 'n' Roll Highway. Billboard Books. pp. 43–52. ISBN 082308437X.
- ^ a b c Detroit's Homegrown Pop - The Fizz of the Future