MSICOLINFO_NAMES or MSICOLINFO_TYPES.
MSIMODIFY_SEEK, MSIMODIFY_REFRESH,
MSIMODIFY_INSERT, MSIMODIFY_UPDATE, MSIMODIFY_ASSIGN,
MSIMODIFY_REPLACE, MSIMODIFY_MERGE, MSIMODIFY_DELETE,
MSIMODIFY_INSERT_TEMPORARY, MSIMODIFY_VALIDATE,
MSIMODIFY_VALIDATE_NEW, MSIMODIFY_VALIDATE_FIELD, or
MSIMODIFY_VALIDATE_DELETE.
data must be a record describing the new data.