Resources
Check out App Store articles, tools, videos, and more.
Build your business
Understand how you can offer digital goods and services within your app or game using In-App Purchase, as well as the features you can use to acquire, engage, and retain your audience.
Create your product page
Build your brand and share why people will love your app or game. Discover how you can make the most of your App Store product page.
Drive discovery and engagement
Explore how people can discover apps and games on the App Store, as well as the marketing tools you can use to promote your content on and off the App Store.
Guidelines and requirements
Understand the essentials related to distributing safe and trusted apps and games that offer a great experience on the App Store.
Analytics and performance
Learn how to use tools and data in App Store Connect to measure the success of your apps and games.
Marketing tools and guidelines
Create custom promotional assets and links to the App Store. Understand the guidelines to market your apps and games.
We’re here to help
Meet with Apple
Join us around the world for a variety of sessions, labs, and workshops — tailored for you.
Apple Developer Forums
Ask questions and join the conversation with Apple engineers and the developer community.