Google’s coherent bouquet
Google owns search, but Facebook owns you. Which is more valuable for selling advertising? I think the next generation of finding things on the internet is going to require the use of both ends of the spectrum, and I believe Larry Page thinks Google is in a more serious crisis than many people realize.
A few weeks ago, Page posted something of a manifesto in his 2012 Update from the CEO. It is filled with great snippets of information about Google’s overall strategy and the philosophy currently driving the company. At the highest level, Page makes a statement about Google’s seemingly disparate products, which becomes a running theme through the rest of his letter:
Creating a simpler, more intuitive experience across Google has been another important focus. I have always believed that technology should do the hard work—discovery, organization, communication—so users can do what makes...