Cotopia Partner & Distributor Guide
Summary at a glance
- Product: Cotopia — QR & SKU Maker / Scanner (single-file web app + partner materials).
- Fees (per Product Agreement): Admin / Enrollment Fee (one-time) + Continued License & Tech Support Fee (mandatory, 90-day cadence).
- Admin Fee examples: Tier 1 349ドル | Tier 2 549ドル | Tier 3 749ドル | Tier 4 (white‐label) 949ドル+.
- Continued License & Tech Support Fee: initial 79ドル (first 90 days), then 149ドル every 90 days thereafter.
- Included Tech Support: for Distributor personnel only (see Agreement for details).
1. Commercial model & pricing — how you make money
Costs to Distributor (paid to Cotopia)
- Admin / Enrollment Fee — one-time at execution (tier-dependent).
- Continued License & Tech Support Fee — mandatory recurring: initial 79ドル then 149ドル / 90 days.
- Recruited Distributor flow: you may keep Admin Fee collected from downstream; remit their initial 79ドル to Cotopia within five business days.
Suggested reseller pricing strategies (examples)
Direct Resell (small retailers)
Example: retail first 90 days 799,ドル recurring 249ドル / 90 days.
Gross margin example (first period): retail 799ドル − cost 428ドル (Tier 1 example) − ops = margin.
SaaS (monthly equivalent)
Map 90‐day cadence: initial 79ドル ≈ 26ドル/mo (first 3 months), recurring 149ドル/90d ≈ 49ドル.67/mo. Suggested retail: 69ドル/mo.
VAR / Services bundle (recommended)
Offer integration, CSV SKU onboarding, packaging and training. Example: 1,399ドル one‐time + 299ドル / 90 days.
2. Tier selection & included features
| Tier | Admin Fee | Best for | Notes |
|---|---|---|---|
| Tier 1 — Basic Reseller | 349ドル | Small resellers | Resell as‐is; Distributor-only support |
| Tier 2 — VAR | 549ドル | Value add & integrations | Prioritized partner resources |
| Tier 3 — Admin / Full-Service | 749ドル | Managed service providers | Enhanced training & partner manager |
| Tier 4 — White‐label / OEM | 949ドル+ (negotiated) | Platform operators | Requires explicit Product Agreement |
Pick Tier 1 or 2 to start; upgrade when you need co-branding, SLAs or white‐label rights.
3. Onboarding checklist (step-by-step)
Pre-signing (sales)
- Identify Territory and Tier.
- Prepare corporate docs and Unique Company Name (DBA may not include "Cotopia").
- Choose support model: Distributor-as-Middleman (default) or Distributor-Handles-Direct.
Execution & initial payments
- Pay Admin Fee and initial 90-day 79ドル to Cotopia (per Product Agreement).
- If recruiting downstream Distributor: collect Admin Fee (you may retain) & remit their 79ドル + paperwork within 5 business days.
Post-execution provisioning
- Cotopia supplies partner portal, documentation, marketing kit, and training access.
- Complete onboarding steps to receive provisioning and license keys.
4. Operational responsibilities & compliance
- Report sales and activity per Product Agreement (monthly/quarterly).
- Pay taxes (VAT/GST/sales tax) for your invoices; Cotopia pays net income taxes.
- Use Cotopia Marks only per Agreement and brand guidelines.
- Follow elected support model & clarify to customers who provides support.
5. Technical & product guide — features, workflows & integration notes
High-level features
- Generate QR, SKU label, or both; export PNG/SVG.
- Embed small files into QR (≤ ~6KB) or generate manifest + ZIP for larger files.
- Chunking for large files (client-side), CSV SKU import, templates (vCard/URL/JSON), local persistence.
- Scanner: camera or image file; manifest verification via SHA‐256 reported in QR payload.
Integrations & hosting patterns
Embedded widget
Host single-file HTML and embed via iframe on product pages.
Server-side packaging
Use the app to create manifest, then server generates ZIP, stores on CDN, and serves download links.
Recommended technical checklist
- Host over HTTPS (camera access requires secure context).
- Test scanning across iOS Safari, Android Chrome, desktop browsers.
- Provide reassembly tool for chunked parts and verify SHA‐256 server-side.
- Ensure correct CORS and Content-Disposition headers when serving ZIPs.
6. Go-to-market materials & suggested bundles
Suggested bundles
- Starter Pack: license + 1-hour training + CSV import (example price: 1,099ドル due at signing; 249ドル/90d recurring).
- VAR Pack: license + integration + CSV onboarding (example: 4,099ドル first period; 299ドル/90d recurring).
- Enterprise / White-label: negotiated pricing, SLA and onboarding (example: 11,000ドル first period; 999ドル/90d).
Sales messaging (core points)
- Create QR + SKU labels quickly; embed small files or deliver verified manifest+ZIP for secure file delivery.
- CSV SKU import and chunking for large catalogs.
- Customizable visuals and logos to keep brand consistency.
7. Support model & escalation
Distributor-as-Middleman (default)
Distributor is first-line support for Customers; Distributor personnel receive Included Tech Support from Cotopia.
Distributor-Handles-Direct
Distributor handles first-line support and only escalates to Cotopia under a separate SOW or Product Agreement amendment.
Recommended runbook
- Triage & reproduce issue; gather logs and sample files.
- For manifest mismatch, include original file, manifest, and SHA‐256 details when escalating.
- For Severity 1 incidents follow Exhibit B escalation matrix (rapid escalation).
8. Legal & compliance checklist
- Use Cotopia Marks only per Product Agreement and after timely payments.
- Do not materially modify Product or Documentation without written consent.
- Remit recruited distributors’ initial 79ドル and paperwork within five business days.
- Execute DPA if processing personal data where required.
9. Example customer scenarios
Scenario A — Local retailer
License + CSV SKU import + training. Price: 799ドル first 90 days + 300ドル onboarding; 249ドル/90d recurring.
Scenario B — Marketplace integration
Embed widget on seller dashboard; bundle license into marketplace subscriptions; white-label if permitted.
Scenario C — Manufacturer field distribution
Chunk large training videos, host parts on CDN, provide reassembly utility for offline field devices.
10. Sample financial model (per customer)
Assumptions (example): Tier 2 Admin 549ドル (Distributor cost), initial 79,ドル recurring 149ドル/90d. Retail first 90d = 799,ドル onboarding 300ドル.
| Item | Amount |
|---|---|
| Retail revenue (first 90d) | 799ドル |
| Onboarding services (one-time) | 300ドル |
| Cotopia cost (Admin + initial) | 628ドル |
| Gross margin (first 90d) | 1,099ドル − 628ドル = 471ドル |
| Ongoing (per 90d) | Revenue 249ドル − Cost 149ドル = 100ドル |
11. Marketing & partner enablement assets
- Request from Cotopia: partner portal, logos, brand guidelines, screenshots, templated one‐pagers, integration snippets.
- Create: landing page, how‐to videos, quick-start PDF, reassembly script and email templates.
- Co-marketing: coordinate webinars, case studies, partner listing on Cotopia website.
12. Risks & mitigations
- Underpricing vs recurring costs — map to monthly equivalents and ensure margins cover 149ドル/90d.
- Brand misuse — strictly follow brand guidelines; Cotopia may suspend trademark license for noncompliance.
- Recruited distributor paperwork delays — collect paperwork and remit fees within five business days.
- Large file distribution complexity — use chunking, manifest verification and provide reassembly tooling.
13. One‐page Pricing Sheet & Sample Quotes
Quick summary
Admin / Enrollment Fee (one‐time): Tier 1 349ドル | Tier 2 549ドル | Tier 3 749ドル | Tier 4 949ドル+.
Continued License & Tech Support Fee (90‐day cadence): Initial 79ドル (due at execution), then 149ドル every 90 days.
Suggested reseller pricing (examples)
| Plan | Example first payment | Recurring (every 90d) |
|---|---|---|
| Starter Pack | 1,099ドル (license 799ドル + onboarding 300ドル) | 249ドル |
| VAR Pack | 4,099ドル | 299ドル |
| Enterprise / White‐label | 11,000ドル | 999ドル |
Sample quote — Starter Pack (copy/paste)
Customer: Local Retailer X 1) Cotopia License (first 90 days) — 799ドル 2) Onboarding & CSV SKU import (one-time) — 300ドル Total due at signature: 1,099ドル Ongoing: 249ドル every 90 days starting Day 91 Terms: License and support per Product Agreement. Continued License & Tech Support Fee billed every 90 days.
Invoice line wording (recommended)
- "Cotopia QR & SKU Maker — License (first 90 days). Includes partner provisioning, license activation and Distributor support. Continued License & Tech Support Fee applies every 90 days."
- "Onboarding & Integration — CSV SKU import, POS integration and training. One‐time professional services."
Next steps checklist
- Decide Tier and support model; sign Product Agreement.
- Pay Admin Fee and initial Continued License Fee.
- Provision partner team (sales, tech, support) and host or embed the app.
- Create pricing & bundles; pilot with 1–2 customers; refine pricing and ops.