Political Communication in Britain offers unique insights from various members of the party, media, and polling organizations that contested, reported, and analysed the 2019 British General Election, as well as leading academic experts who have researched the campaign. Following an essay by Sir John Curtice exploring how the critical issue of Brexit influenced the election, the opening part of this volume features insiders discussing their respective parties' operations, including their successes and disappointments. This section also includes expert examinations of Boris Johnson's 'oven ready deal' as well as the digital advertising and controversial public relations efforts that helped promote it. The middle part of the book considers the media, with chapters from the BBC, Sky News, and regulator Ofcom, along with analyses of the pro-Conservative press, digital-only plat[1]forms, and the more left-leaning alternative news sites. The closing section of the volume turns to public attitudes, with experts, including leading pollsters, exploring how these contributed to the Conservatives' victory. Dedicated chapters also place opinion research in broader context through examining the historical role of the exit poll, and the changing reception and reporting of polls both online and in print. Political Communication in Britain provides readers with an indispensable guide to the 2019 General Election from several of those most intimately involved in the campaign.

Introduction The Editors 1. The Brexit Election? John Curtice (University of Strathclyde) CAMPAIGNING The campaign including from the perspective of the major political parties. 2. Conservative Rob Hayward (Conservative, House of Lords) 3. Labour Rory MacQueen (Labour, former Chief Advisor to the Shadow Chancellor) 4. Scottish National Party Erik Geddes (SNP Head of News) 5. Liberal Democrats James Gurling (Communications Advisor) 6. Mobilizing Youth: Extinction Rebellion and other social movement causes Abi Rhodes (University of Nottingham) 7. The Victory of One Nation Conservatism in Perspective David Seawright (University of Leeds) 8. Strategic Lying Ivor Gaber (University of Sussex) 9. Political Advertising- case study of a three-way marginal seat James Dennis (University of Portsmouth) MEDIA This section will consider how the campaign was reported from the perspective of those who covered the election. Particular attention will be paid to the rise and role of new digitally based platforms that have come to challenge more established forms of traditional print and broadcast journalism. 10. Legacy Media Reporting David Deacon, David Smith and Dominic Wring (Loughborough University) 11. Digital News Emily Harmer and Rosalynd Southern (University of Liverpool) 12. Alternative News Declan McDowell-Naylor, Stephen Cushion and Richard Thomas Southern (Cardiff University) 13. Editorial Policy Ric Bailey (Chief Political Advisor, BBC) 14. Practitioner Perspective Isla Glaister (Politics team, Sky News) 15. Regulatory Issues Adam Baxter (Ofcom) 16. View from Europe Sonia Delesalle-Stolper (Liberation) VOTERS This section will provide detailed insights into the opinion polls at the 2019: their role in the campaign, how they were conducted and what they tell us about the mood of the electorate. 17. How Britain Voted Ben Page and Cameron Garrett (Ipsos MORI) 18. Social Media Tara Beard-Knowland (Ipsos MORI) 19. Exit Polling Nick Moon (Moonlight Research) 20. Polling Then and Now Anthony Wells (YouGov) 21. The Polls in Perspective Murray Goot (Macquarie University)