内容説明
The first academically rigorous guide for professionals looking to understand and implement platform strategy
Introduces and explains new tools of strategic management, and explains how to adapt well-established ones for platform-based business models
Encompasses all kinds of platforms: two-sided or multi-sided; online, offline, or hybrid; for-profit or with a social aim; B2B, B2C or C2C
目次
Part I Value Proposition 1. Understanding and activating network effects 2. Co-creating value with platform users Part II Value Creation 3. Assessing a platform's competitive position 4. Launching a platform: The big challenge Part III Value Capture 5. Monetizing a platform 6. Consolidating and growing a platform
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