Text ( visual ) : unmediated Social marketing : behavior change for good / Nancy R. Lee, Philip Kotler, Julie Colehour. -- 7th ed. -- Los Angeles : SAGE , c2024. -- xxiv, 545 p. : ill. (some col.), ports. ; 24 cm. -- "SAGE college publishing"--Back cover ; Includes bibliographical references (p. 497-525) and index. -- ISBN 9781071851647 ; (BD03746311) ; https://ci.nii.ac.jp/ncid/BD03746311 Author Heading(s): Lee, Nancy R. ; Kotler, Philip ; Colehour, Julie A. -- Classification(s): DC23 : 658.8 ; LCC : HF5414. -- Subject Heading(s): LCSH : Social marketing ; LCSH : Behavior modification ; CSHF : Marketing social ; CSHF : Modification du comportement ; FREE : Behavior modification fast ; FREE : Social marketing fast ; FREE : Marketing gtt ; FREE : Gedragsverandering gtt