@book{ BD03746311,
 author = "Lee, Nancy R. and Kotler, Philip and Colehour, Julie A",
 title = "Social marketing : behavior change for good",
 publisher = "SAGE",
 year = "2024",
 edition = "7th ed",
 URL = "https://ci.nii.ac.jp/ncid/BD03746311"
}
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