Text ( visual ) : unmediated
Business & marketing across cultures / Julie Anne Lee, Jean-Claude Usunier & Vasyl Taras. -- : pbk. -- Los Angeles : Sage , c2023. -- xviii, 257 p. : ill. (some col.), map ; 24 cm. -- Includes bibliographical references and indexes. -- ISBN 9781529754377 ; (BD03639264) ; https://ci.nii.ac.jp/ncid/BD03639264
Author Heading(s): Lee, Julie Anne ; Usunier, Jean-Claude ; Taras, Vas. -- Classification(s): DC23 : 658.18 ; LCC : HD62.4. -- Subject Heading(s): LCSH : International business enterprises -- Management ; LCSH : Export marketing
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