@book{ BD02521564,
 author = "Kotler, Philip and Armstrong, Gary and Balasubramanian, Sridhar",
 title = "Principles of marketing",
 publisher = "Pearson",
 year = "2024",
 edition = "19th ed., global ed",
 URL = "https://ci.nii.ac.jp/ncid/BD02521564"
}
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