Text ( visual ) : unmediated
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. -- 8th ed. -- : pbk. -- New York : Routledge , 2022. -- xix, 228 p. : ill. ; 23 cm. -- (Communication series / Jennings Bryant, Dolf Zillmann, general editors). -- "First edition published by NTC Business Book 1995"--T.p. verso ; Includes index. -- ISBN 9780367775568 ; (BC15688306) ; https://ci.nii.ac.jp/ncid/BC15688306
Author Heading(s): Katz, Helen E.. -- Classification(s): LCC : HF5826.5 ; DC23 : 659. -- Subject Heading(s): LCSH : Advertising media planning ; LCSH : Mass media and business ; LCSH : Marketing channels
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