TY - BOOK
AU - Katz, Helen E.
TI - The media handbook : a complete guide to advertising media selection, planning, research, and buying
ET - 8th ed
PB - Routledge
PY - 2022
T2 - Communication series / Jennings Bryant, Dolf Zillmann, general editors
EP - xix, 228 p.
UR - https://ci.nii.ac.jp/ncid/BC15688306
SN - 9780367775568
ER -
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