@book{ BC15688306,
 author = "Katz, Helen E.",
 title = "The media handbook : a complete guide to advertising media selection, planning, research, and buying",
 publisher = "Routledge",
 year = "2022",
 edition = "8th ed",
 series = "Communication series / Jennings Bryant, Dolf Zillmann, general editors",
 number = "",
 URL = "https://ci.nii.ac.jp/ncid/BC15688306"
}
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