- There has been a strong shift towards industry studies within advanced undergraduate courses in television in recent years and this book responds to this shift with its industry-based perspective. -The book's novel use of the channel for its modular structuring logic and its organization of short, accessible chapters is an ideal approach, especially in the classroom setting, making focused and grouped reading assignments easy to manage across the syllabus. - A wide range of contemporary and classic case studies, covering variety of global networks and streaming services, make the material easy to grasp and a comprehensive resource for students.

Part 1: Introduction 1. Pluto TV: Channels, Portals, and the Changing Television Cosmos Part 2: Broadcast Legacies 2. ABC: Crisis, Risk, and the Logics of Change 3. The CW: Media Conglomerates in Partnership 4. PBS: Crowdsourcing Culture Since 1969 5. Telemundo: Telenovelas for the Twenty-First Century 6. TV Globo: Global Expansions and Cross-Media Convergence from Broadcast to Streaming 7. MeTV: Old Time TV's Last Stand? Part 3: Cable and Satellite Survivors 8. NewsNation: Local Broadcasting, National Cable Channels, and the Evolution of WGN 9. Cartoon Network: Adult Swim and the Evolving Use of "Edge" 10. Nick Jr.: Shifting Conglomerate Strategies from Scheduling to Intellectual Property 11. Freeform: Shaking Off the Family Brand within a Conglomerate Family 12. Comedy Central: Trying to Grow Up by Getting Younger 13. Bravo: Branding, Fandom, and the Lifestyle Network 14. AMC: Story Sync and Frictionless Fandom 15. Starz: Distinction, Value, and Fandom in Premium TV 16. Playboy TV: Contradictions, Confusion, and Post-Network Pornography 17. El Rey: Latino Indie Auteur as Channel Identity Part 4: Streaming Ventures 18. Netflix: Streaming Channel Brands as Global Meaning Systems 19. YouTube: The Interface Between Television and Social Media Entertainment 20. iQIYI: China's Internet Tigers Take Television 21. Amazon Prime Video: Scale, Complexity, and Television as Widget 22. The Roku Channel: Vertically Integrated Connected TV 23. OTV | Open Television: The Development Process 24. Revry: Making the Case for LGBTQ Channels 25. iROKOtv: Drama for the "Small-Small" Screen 26. Crunchyroll: Contested Authenticity in the Creation of Niche Brand Communities 27. Viki: Governing Transnational Fandom via Platforms 28. Twitch.tv: Tele-visualizing the Arcade Part 5: Television Plus 29. Hulu: Negotiating National and International Streaming 30. Hotstar: Reimagining Television Audiences in Digital India 31. Abema TV: Where Broadcasting and Streaming Collide 32. Mango TV: The Rise of a State-Controlled Entertainer 33. Disney+: Imagining Industrial Intertextuality 34. ESPN+: Subscribing to Diversity, Marginalizing Women's Sports 35. Peacock: Network Heritage, Olympic Dreams, and the Transformation of NBC Sports 36. HBO Max: Media Conglomerates and the Organizational Logic of Streaming 37. Paramount+: "Peaking" Subscriber Interest in Legacy Television Franchises