TY - BOOK
AU - Silk, Alvin J.
AU - Berndt, Ernst R.
TI - Aggregate advertising expenditure in the U.S. economy : measurement and growth issues in the digital era
PB - now Publishers
PY - 2021
T2 - Foundations and trends [R] in marketing
VL - 15:1
EP - 88 p.
UR - https://ci.nii.ac.jp/ncid/BC1035550X
SN - 9781680838725
ER -
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