Text ( visual ) : unmediated Brands : an integrated marketing, finance, and societal perspective / Bobby J. Calder. -- Boston : now Publishers , c2020. -- 85 p. : ill. ; 24 cm. -- (Foundations and trends [R] in marketing ; 14:4). -- Includes bibliographical references (p. 73-85). -- ISBN 9781680837469 ; (BC07943226) ; https://ci.nii.ac.jp/ncid/BC07943226 Author Heading(s): Calder, Bobby J.

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