TY - BOOK AU - Calder, Bobby J. TI - Brands : an integrated marketing, finance, and societal perspective PB - now Publishers PY - 2020 T2 - Foundations and trends [R] in marketing VL - 14:4 EP - 85 p. UR - https://ci.nii.ac.jp/ncid/BC07943226 SN - 9781680837469 ER -