@book{ BC07943226,
 author = "Calder, Bobby J.",
 title = "Brands : an integrated marketing, finance, and societal perspective",
 publisher = "now Publishers",
 year = "2020",
 series = "Foundations and trends [R] in marketing",
 number = "14:4",
 URL = "https://ci.nii.ac.jp/ncid/BC07943226"
}
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