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A chronology of health care marketing research / Dawn Iacobucci. -- Boston : now Publishers , c2019. -- 463 p. : ill. ; 24 cm. -- (Foundations and trends [R] in marketing ; 13:2-4). -- Includes bibliographical references (p. 347-463). -- ISBN 9781680836301 ; (BC07942766) ; https://ci.nii.ac.jp/ncid/BC07942766
Author Heading(s): Iacobucci, Dawn
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